Humour in Advertising and Marketing
What works, and WHY
We’re pulling together insights examining what kind of comedy works in marketing, advertising and branded content – focusing on a new industry each week.
If you’ve got a great example of humour that successfully sells, and you’d like us to feature it – get in touch.
Done right (with your brand painted as the hero, and the jokes lining up with your brand message), comedy doesn’t backfire. Here are 5 reasons why you really don’t need to be scared of using comedy in your marketing mix any more.
This article isn’t about Carlsberg as a whole – but one specific campaign. One that barely made a dent – but could’ve done so much better if only they’d taken the same wit and warmth they’ve become known for in their TV spots, and applied it to their social media messaging too.
One product, two different Ads – the one that made us laugh has already had 93x as many eyeballs on it. And it’s almost certainly converted a higher percentage of those into sales, too.
We break down the humour in Ads from four FinTech firms – to see what worked, what didn’t, and what we can all learn from their success (and their failures).
Don’t hire one comedy writer when you can hire a whole hive-mind of them. Working with White Label Comedy just got 75% cheaper.