Humour in Advertising and Marketing
What works, and WHY
We’re pulling together insights examining what kind of comedy works in marketing, advertising and branded content – focusing on a new industry each week. If you’ve got a great example of humour that successfully sells, and you’d like us to feature it – get in touch.
As my two friends stared back at me through the screen, I could see they were both barely managing to
6 months ago today, I walked away from a job I almost loved – in order to build a company I’m officially head over heels in love with. The two are inextricably intertwined – and today, if you’ll indulge me, I want to tell you the story of how, and why, this all began.
If you’ve got a limited budget, should your marketing strategy prioritise the new school of likes, shares and social media ads? Or is old school inbox infiltration still your safest bet for lead generation and sales? We’ve weighed up the pros and cons of email marketing and social media to help you maximise the impact of your marketing efforts.
Your small business needs to have a strong social media presence – but the time, budget and personnel constraints that are inherent to marketing for small businesses can make it feel impossible to compete with the big guns, and elevate your content above all the noise. Here’s how, and why, comedy can help.
It’s time to celebrate the heroes of social media marketing – the social media managers with a sense of humour (or “sense of humor”, if you’re stateside) so well honed that they’re able to dominate on Twitter and Facebook.
As comedy writers, we value laughter above nearly everything else. So yeah, we’ll admit it. Every now and again, we
Your Social Media Customer Service Team are dealing with problems in public – and that makes them, and the work they do, content. And yes – if you’re funny, that content can go viral. But that’s not the only benefit good humour can bring.
Some industries seem to find it easier than others to give brands a personality, and content a sense of humour.
Keen to use comedy content to boost brand awareness but not sure where to start? Here are 15 ways you can easily give your brand a sense of humour.
Without an effective social media marketing strategy, you’re just shouting your brand message into the wind – and paying a hefty premium to do so. Our simple 5 step process will save you time, money, and a whole load of heartache.
When a new viral meme takes off, brands are often super keen to get involved. Partly to prove they’re down
Done right (with your brand painted as the hero, and the jokes lining up with your brand message), comedy doesn’t backfire. Here are 5 reasons why you really don’t need to be scared of using comedy in your marketing mix any more.
Want us to help your brand find its funny?