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Humour in Advertising and Marketing

What works, and WHY

We’re pulling together insights examining what kind of comedy works in marketing, advertising and branded content – focusing on a new industry each week.

If you’ve got a great example of humour that successfully sells, and you’d like us to feature it – get in touch. 

(p.s.) Thinking about hiring a Comedy Writer? Don’t! Hire a whole hive-mind instead.

If Carlsberg Did Comedy - Alt Featured Image

If Carlsberg Did Comedy

This article isn’t about Carlsberg as a whole – but one specific campaign. One that barely made a dent – but could’ve done so much better if only they’d taken the same wit and warmth they’ve become known for in their TV spots, and applied it to their social media messaging too.

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