Humour in Advertising and Marketing

What works, and WHY

We’re pulling together insights examining what kind of comedy works in marketing, advertising and branded content – focusing on a new industry each week. If you’ve got a great example of humour that successfully sells, and you’d like us to feature it – get in touch. 

(p.s.) Thinking about hiring a Comedy Writer? Don’t! Hire a whole hive-mind instead.


The match made in heaven that built White Label Comedy

6 months ago today, I walked away from a job I almost loved – in order to build a company I’m officially head over heels in love with. The two are inextricably intertwined – and today, if you’ll indulge me, I want to tell you the story of how, and why, this all began.


Why Email is Still More Effective than Social Media Marketing

If you’ve got a limited budget, should your marketing strategy prioritise the new school of likes, shares and social media ads? Or is old school inbox infiltration still your safest bet for lead generation and sales? We’ve weighed up the pros and cons of email marketing and social media to help you maximise the impact of your marketing efforts. 


Why small businesses should use comedy in their social media marketing

Your small business needs to have a strong social media presence – but the time, budget and personnel constraints that are inherent to marketing for small businesses can make it feel impossible to compete with the big guns, and elevate your content above all the noise. Here’s how, and why, comedy can help.


The Funniest Brands on Social Media

It’s time to celebrate the heroes of social media marketing – the social media managers with a sense of humour (or “sense of humor”, if you’re stateside) so well honed that they’re able to dominate on Twitter and Facebook.


5 Steps to an effective Social Media Marketing Strategy

Without an effective social media marketing strategy, you’re just shouting your brand message into the wind – and paying a hefty premium to do so. Our simple 5 step process will save you time, money, and a whole load of heartache.

Want us to help your brand find its funny?

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