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Devour – Food Porn (2019)

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Porn addiction is real – and it can have a serious impact on your relationship. According to this advert – food porn addiction can be just as big an issue. Especially frozen food porn.

We see a girlfriend who is struggling with her boyfriend’s addiction to frozen food. He is never satisfied – if he is not eating it, he is either watching or reading about it or sniffing it.

The Ad makes amusing use of porn addiction tropes. Her boyfriend exhibits all the signs of a frozen food porn addict. This includes closing his laptop as soon as she walks into the room to hide the fact that he was watching a frozen food ad.

And he leaves evidence everywhere, from crumpled up paper napkins under the bed to actual frozen food being stuck between magazine pages.

She tries everything to curb his addiction, from making him homemade meals to watching amateur food videos with him. Nothing seems to work.

The addiction keeps getting worse, affecting both his personal life and career

Sadly, for her, this addiction has turned him into a “3-minute man.”

And the scary part is… it can happen to anyone!

A fun Ad that takes an existing idea, and repurposes it so that it works as a showcase for the brand.

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