Synopsis
This twenty-second ad consists of a single visual gag. We imagine the treatment looked something like:
Close up of mum putting on daughter’s swimming cap. Pull out to reveal it’s a rubber glove as she didn’t have time to find swimming cap.
Review
It’s simple but effective, and bound to get a laugh of recognition from parents with swimmer children everywhere.
Ironic that McDonalds have used the same Ads two years in a row to advertise their Saver Menu.
Maybe that was a bit of clever stealth marketing – and they’re hoping we’ll all pick up on it.
Or maybe it was just because they – like the rest of us – wanted to save a few quid in Jan.
Maybe we’ll never know.
This is just one of our favourite funny McDonald’s adverts — read our analysis of the funniest McDonald’s adverts of recent years, here.
Entry Submitted By
Dan Sweryt, Freelance Comedy writer
This advert made it into our list of the 50 best commercials ever.
