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John West Salmon – Bear Fight (2000)

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Another favourite of White Label Comedy’s own Dan Sweryt: “The John Smith’s salmon ad where the guy fights the bear for the fish.  Unexpected and made me laugh out loud multiple times.”

Made in the year 2000 – the faux Attenborough documentary went down well, making it an instant classic.

This commercial featured in our round-up of the 50 funniest adverts of all time.

It also made Campaign’s “Funniest Ad of All Time” list, back in 2008:

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