Another favourite of White Label Comedy’s own Dan Sweryt: “The John Smith’s salmon ad where the guy fights the bear for the fish.
Made in the year 2000 – the faux Attenborough documentary went down well, making it an instant classic.
This commercial featured in our round-up of the 50 funniest adverts of all time.
It also made Campaign’s “Funniest Ad of All Time” list, back in 2008: https://www.campaignlive.co.uk/article/top-10-funniest-tv-ads-time/865453