This is Pringles’ third attempt at getting us on board with the rather odd idea of ‘flavour stacking’ via a funny Super Bowl commercial. And they may have finally cracked it.
This feels like Pringles finally found the right angle – a suitably mad way to sell us on their mad idea.
Of course, it’s a direction that only works off the backs of its predecessors that didn’t quite land.
By showing willingness to poke fun at themselves and hang a lantern on previous misfires, they’ve made us love them a little bit more.
They placed their trust in seasoned comedy writers and animators (we’re not denying Bill Hader’s genius as a comic actor, but please – someone write that man a joke!), and produced an ad that’s entertaining, engaging, and bound to rope in a whole legion of Rick and Morty fans.
Perhaps that’s the masterstroke of this collaboration – sell chips to animated comedy fans who, well…may frequently find themselves with a distinct craving for carbs of an evening.
(To read the review in full, head to https://www.creativemoment.co/pringles-trolls-itself-with-rick-and-morty-super-bowl-commercial)
Entry Submitted By
Adam Hunt, Creative Director, White Label Comedy