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Innocent – Bean Drinking? (2020)

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When Innocent post about smoothies – it’s often made-up smoothies, like this brilliantly silly fake collab with Heinz.

This post alone got 532 people talking, 1200 sharing and 1600 people hit the like button – and it was only a tiny part of the campaign.

Most of the comments were from people shocked and appalled by such a crazy idea – and Innocent took the time to respond to each and every one of them personally – pretending to insist the Beanz Machine smoothie was for real.

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