When Innocent post about smoothies – it’s often made-up smoothies, like this brilliantly silly fake collab with Heinz.
This post alone got 532 people talking, 1200 sharing and 1600 people hit the like button – and it was only a tiny part of the campaign.
Most of the comments were from people shocked and appalled by such a crazy idea – and Innocent took the time to respond to each and every one of them personally – pretending to insist the Beanz Machine smoothie was for real.
BREAKING BREAKFAST NEWS
57 problems but breakfast ain’t one. We’ve teamed up with @HeinzUK to make some new smoothies that are perfect for the mornings.
Say hello to our new breakfast super smoothiez. pic.twitter.com/sLYqZhhNMa
— innocent drinks (@innocent) October 9, 2020