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PocketBook – Inside your PocketBook: the Shocking Waltz (2020)

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PocketBook invites you to dance “The Shocking Waltz” on the most luxurious ball of this season. Good news: readers shouldn’t worry about the dress code. After all, a historical novel is supposed to be read in the comfort of your own home. Be careful reading fascinating classic novels, the book can steal you from reality, and put into incredible circumstances.


The new mind-blowing commercial series showing the magic of immersion into the plot of a book, blurring the borders between literary stories and real life. The campaign continues the “Inside your PocketBook” idea. We all love reading for the opportunity to escape from reality, to try on new roles. Readers are constantly sharing emotions and feelings from books they have read with PocketBook. Some go even further and describe episodes, where he or she would have acted differently from the hero. In the new commercials, PocketBook reveals these specific user insights. We do not just read a book, we live a short life together with heroes, imagining ourselves “in their shoes”. This is exactly what unites reading lovers all over the world. Reading allows you to plunge into another reality, and these new videos will remind you, that with e-readers you can dive into a book story not only at home on the sofa but anywhere and anytime. Because thanks to e-ink devices, reading has become more mobile than ever.