I couldn’t throw money at this sales rep any faster.
See – I’m a Gadget Guy.
I hold my hands up to it… and yes, both of them currently have devices in.
VR headset? E-ink tablet? Remote control that instantly increases my dopamine levels through the power of music and a small injection in the base of my spine?
I’ve got ‘em all. And I’m not in the market for more.
So when I found myself in the Gadget Shop last weekend, my barriers were up.
And Gavin the sales rep could tell.
Sure, the Panasonic Series X Professional 4.2 looked and sounded amazing. (Probably the coolest automatic toilet roll dispenser I’ve ever laid eyes on, to be fair.)
But I’ve already got the Panasonic Series X Professional 4.1 at home.
“Yes, but this one tears the sheet off for you” Gavin pointed out.
“Nah. I’m good.”
I wasn’t even tempted to part with my cash.
A win for me.
But then Gavin said “You know, my partner says I spend too long in the bathroom. But the thing is…”
Now I can’t remember every last detail of his short story. But I DO remember ugly snort-laughing all the way through.
I remember seeing a lot of Gavin’s story in myself.
And I remember it ended with a joke (albeit one that I’d probably better not repeat here).
Bloody hell Gavin. Take my money.
He walked me over to the till and I paid for my new favourite gadget.
Already looking forward to going home and giving it a whirl.
“That’s quite the evil grin you’ve got there, Sir…”
And it was. I could feel it on my face.
Because I’d just realised what had happened here.
“Ha, sorry. It’s just this is literally what I do for my clients, but on social media”, I explained.
The sales guy had broken down my barriers with a joke.
But not just any joke. He made a joke specific to my situation.
Then suddenly, I trusted him more and was happy to take his recommendation – to the point where I’d bought something that I was on the fence about.
And I felt great about it.
This is the kind of thing we see all the time with our clients.
They use our templates to make jokes that only their potential customers would find interesting, and as a result, they get a bunch of new followers they can reliably
sell automatic toilet roll dispensers to make offers to.
Right now, one of the posts we see the most engagement from are funny charts and graphs.
And with the right formula, you can easily craft your own.
If you want to gain followers with posts like this, for a limited time, you can get $20 off Brands Against Mundanity Graph Gags Edition.
Inside, you get 30 graph, chart and diagram joke formats to turn relatable truths into brand-safe jokes to entertain and engage your social media audience, with your brand and your products firmly front of mind.
You can check out the details here:
And if anybody wants my old Series X Professional 4.1, just give me a shout…