Followed a “winning sales page formula” and still not seeing success?
That’s because your sales page now looks exactly like everyone else’s. Layer in some wit, warmth and personality and you’ll stand out from the crowd.
Back up each Feature / Benefit combo with relatable humour that shines a light on relevant pain points – and your prospects will be fully focused on the problem you’re offering to solve.
Make your sales page an enjoyable read, and your target audience will want to devour each and every word – even if they don’t yet think they’re looking to buy what you’re selling.
(And by the time they reach the bottom, at least some of those doubters will have come to their senses.)
If your landing page used to convert at 1%, and now it converts at 2% – you’ve just doubled your sales overnight. 3%? Tripled! 4%? Quadrupled! 5%? …well, I don’t know the word for that, but you get the picture.
How would your world change if you could push that needle even further?