WHITE LABEL COMEDY

TV’S BEST COMEDY WRITERS CRAFTING CONTENT YOUR AUDIENCE WILL GO CRAZY* FOR
* FIGURATIVELY, NOT CLINICALLY

TV’S BEST COMEDY WRITERS CRAFTING BRANDED CONTENT PRECISION-ENGINEERED TO ENTERTAIN, ENGAGE AND SELL

I’m Adam Hunt – a TV Producer turned Copywriter who loves it when brands make us laugh, and hates how rarely that happens.

There’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message, and won’t get you canceled.

I brought together TV’s best comedy writers* as the White Label Comedy Hive-Mind, to help brands of all shapes and sizes entertain, engage and sell.**
* (not as hard as it sounds – they were all in the same branch of Starbucks complaining about the WiFi).

** I keep them in a small bucket on my coffee table, occasionally feeding them episodes of Cheers.

WHEN NOT HELPING YOUR BRAND ENTERTAIN, ENGAGE AND SELL - OUR WRITERS ALSO CRAFT JOKES FOR THESE AWARD-WINNING SHOWS.

They’ve crafted jokes for Graham Norton, Sue Perkins, Jon Richardson, Al Murray, Judy Murray, Dermot O’Leary and even Professor Stephen Hawking. Now they’re here to help you and your brand win hearts and minds (and Likes and Shares) online.
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KELLY "KELLER" FITZSIMMONS

AUTHOR AND ENTREPRENEUR

““I laughed myself sick! It’s not every day I thank a team for making me hurl. What a gift that is!””

Turn a cold audience into a red-hot army of raving fans ready to buy

In Four Easy Steps

Entertain

YOUR BEST DEFENCE AGAINST THE CRUSHING DEFEAT OF THE ALGORITHMS?

A SENSE OF HUMOUR

On FB, the average post is shown to just 5.5% of your audience. On Twitter, only 3.6% of your followers see the average tweet. You’re paying for content that 95% of your audience will never even see. (Now you know how the Specsavers marketing team feels). *

* For those of you outside the UK, Specsavers is a brand of opticians. Sure – we could’ve just said “an opticians” to make sure you all got the joke – but then we wouldn’t have been able to hang out together down here by this asterisk
When your content gets more engagements (reactions, likes, shares, comments) it gets rewarded – by being shown to more and more people.
if twice as many people see your posts each day – that’s twice as many potential customers, clients, or prospects given a chance to think about you and how you can change their world (and you can order twice as many oysters to go with your celebratory champagne).

Comedy content gets your audience talking – well, laughing AND talking – and that means – the Holy Grail – comments!
Discussion of the topic, people sharing their own stories, sharing their own jokes, sharing inappropriate pictures (there’s always one) and even people just commenting to tell you how much they loved that post – whatever their reason for responding – every comment counts.*
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Plus, jokes work best – and travel further – when they’re based around a hidden truth. And thanks to the nature of branded comedy, that truth is always going to be one your audience wholeheartedly agrees with – which leads to Likes and Shares. Your audience telling the world that you’re funny, and you’re right.

Comedy Content directly drives engagement, which in turn increases Organic Reach, and that can mean exponentially increased ROI.

And that’s before we even begin to dig into the psychology of why comedy content is so effective in and of itself as marketing material.

SAME BRAND, SAME AUDIENCE, SAME TOPIC, SAME DAY.

Same Brand Image

ONE OF THESE POSTS WAS CRAFTED BY A HIVE-MIND OF TV'S BEST COMEDY WRITERS -

CAN YOU GUESS WHICH ONE?

Our client was an Independent Living Community determined to engage their audience, but struggling to get any kind of reaction – even with topics they knew their ideal customer cared deeply about.

We crafted content that we knew would make their audience laugh– which sent engagement through the roof. Same brand, same audience, same topic, same day – tonnes more engagement.

Disclaimer: Success on social depends on many different factors – so while the results in our case studies do demonstrate previous successes that we’re really proud of, they do not constitute any kind of guarantee in terms of the specific results you can expect. Every brand, brand message and audience is different.

Scroll-Stopping Social

Monthly Packages

Your monthly delivery of ready-to-post content that’s pitch-perfect in its appeal to your ideal customer, and primed to Entertain, Engage and Sell

Pay As You Go Image
  • In-depth audience research using our proprietary "relatability matrix" method
  • We write relatable jokes laser-focused toward your ideal customer so that they'll want to engage with your content AND share it with their own audience
  • We craft engagement-driving captions for each post — a question, conversation starter, or a statement that DEMANDS a response
  • We design scroll-stopping text graphics, eye-catching memes, and other artwork designed to trigger AUTOMATIC READING, so that your ideal customer’s already read (and laughed at) the joke before they’ve even made a conscious decision to stop the scroll
  • Our "pay for 24 posts, get 24 posts you love" guarantee: we'll replace any that don't have you rolling in the aisles
  • Supercharge engagement, boost organic reach, drive more clicks and get more sales​

Small

£1495

Per Month

  • 12 pieces of ready-to-post comedy content.
  • Engagement-driving copy to accompany each post.
  • Scroll-stopping Artwork for your primary platform.

You pay for 12 posts, you get 12 posts that you love – we’ll revise and replace until you’re 100% happy.

Medium

£1995

Per Month

  • 24 pieces of ready-to-post comedy content.
  • Engagement-driving copy to accompany each post.
  • Scroll-stopping Artwork for your primary platform.

You pay for 24 posts, you get 24 posts that you love – we’ll revise and replace until you’re 100% happy.

Large

£2795

Per Month

  • 31 pieces of ready-to-post comedy content.
  • Engagement-driving copy to accompany each post.
  • Scroll-stopping Artwork for your primary platform.
  • Reversioned Artwork ready for Instagram and Facebook Stories - PLUS any two additional platforms.

You pay for 31 posts, you get 31 posts that you love – we’ll revise and replace until you’re 100% happy.

New clients will also be charged an onboarding and audience research fee of £995 for their first project.
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BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now
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Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.
Kirsty Hulse Headshot

KIRSTY HULSE - ROAR TRAINING

“As a first pass, I am SCREAMING at some of these, thank you so much!”

BREAKING DOWN YOUR BRAND AND AUDIENCE WITH... THE RELATABILITY MATRIX

Before I let any of TV’s best comedy writers anywhere near your socials – there’s some serious research to be done.

W dig deep into your brand, your audience, and most importantly their world – in order to build out a Relatability Matrix.

If you haven’t seen one of these before, it’s essentially a dossier full of relatable truths (statements that get an audience responding, in unison, “that’s so true!”).

The truths will cover a set of pre-agreed topic clusters, and will be selected to represent the
the fears, pains, desires and dreams, and small joys and daily delights of your audience in the context of each topic.

The Relatability Matrix gives us all the starting points we need to write jokes – and comes in very handy when spicing up conversion copy, too.

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THE PSYCHOLOGY OF COMEDY

AND WHY IT'S GAME-CHANGING FOR BRANDS ON SOCIAL

COMEDY GETS YOUR AUDIENCE TALKING

So many brands forget the social in social media. Comedy doesn’t just entertain and engage – when done right, it drives conversation too.
Inside every joke is a “hidden truth*” – one that deserves discussion, prompts us to share our own truths, and makes us want to tell you, and the world, that we agree.
* Like the Da Vinci Code, but funny on purpose.
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COMEDY SELLS WITHOUT SELLING

People don’t want to buy from faceless brands waving coupons, vouchers and deals. They want to buy from brands with personality. Brands they feel an affinity to. A connection with.
Comedy content that’s tailored to your audience builds that connection, and keeps your brand front of mind – so that when the time comes for them to enter the consideration phase, they’ve already sold themselves on you and your offer.
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A GOOD SENSE OF HUMOUR PROVES YOU'RE "ONE OF US"

Good marketing builds a human connection with an audience. It shows them that their world is your world. It demonstrates that we’re all in this together. And that’s important now, more than ever.
These aren’t just jokes – they’re proof that you understand our world, and what we’re going through right now. It’s content like this that makes us welcome you into our lives, and – more importantly – our social feeds
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JOKES TURN FOLLOWERS INTO INFLUENCERS

When we – as a brand – first share the joke, we’re telling a story about ourselves. But when our audience is motivated to share that story – because they found it funny – it becomes a story that they’re telling the world on our behalf.
A good joke doesn’t just entertain and engage – it turns every single one of your followers into an influencer, who will happily push your agenda free of charge.
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CAPTURE

As your army of raving fans begins to grow, some of them will  find their way to your products and services without need for encouragement – but the majority will need a little more of a nudge.

You already know they have the problem that you exist to solve (their engagement with your “hand-raiser” social posts has proven that) – so the next step is to capture these prospects on either an email list, or in a Paid Ads retargeting audience, so you can develop your relationship with them further.

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IRRESISTIBLE LEAD MAGNETS

Our inboxes are overflowing – if you want their email address, you need to give them something of genuine value in return.

Entertaining, engaging Lead Magnets help your prospects genuinely solve a problem – while strengthening the bond between you, and demonstrating that you really are “one of us”.

And contrary to popular opinion – not every Lead Magnet needs to be a downloadable PDF. Video content, quizzes, games, interactive experiences, a free consultation or even just the promise of some exceptionally useful (and entertaining) emails can all be great ways to get your audience onto your list.

Commission our team of top TV comedy writers for a creative brainstorm that delivers a huge stack of awesome ideas, and once you’ve chosen your favourite, we’ll happily handle the production too.

Creative Brainstorm

£1955

  • A set of top-line ideas for your Lead Magnet - presented in a glossy ready-to-pitch PDF

Lead Magnet Creation
(10 page PDF)

£2995

  • We'll research your chosen topic thoroughly - and begin by writing the vanilla version of the copy.
  • We'll hand the copy over to TV's best comedy writers - who'll dial the humour up to 11 (or 7 - if that's as far as you want us to go).
  • Once you've signed off the copy, we'll design and build the PDF so it's ready to share.
New clients will also be charged an onboarding and audience research fee of £995 for their first project.
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BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now
Cross
Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.
Jordan Giberson Guild Living

JORDAN GIBERSON - GUILD LIVING

“Adam and the team at White Label Comedy did a wonderful job. They were easy to work with, quick to respond to our queries, and most importantly… they came up with funny and AMAZING content for us. Exactly what we needed. Would highly recommend them!”

ENGAGE

Funny Facebook Ads

FACEBOOK ADS COSTING THE EARTH,

FAILING TO DELIVER?

Switch out that dull, lifeless product shot for creative that jumps out of the screen, triggers automatic reading, and makes them laugh before they’ve even made a conscious choice to focus on it – and you’ve got yourself a genuinely scroll-stopping Ad.
Make sure the joke is based around a relatable truth that triggers thoughts and feelings about the pain point that your product solves – and you’re pre-selling them before they’ve read a single word of copy.
Craft a hook that calls out your audience with a humorous spin on that same relatable truth – their spidey-senses will be tingling, and they’ll have no choice but to click “read more”.
And support your sales arguments with relatable humour – you’ll keep them reading to the end, and easily earn that all-important click.
If we can get you two clicks for the price you used to pay for just one – how much of an impact would that have on your bottom line this year? (I’m too classy to add a cheap joke about your ‘bottom line’ here, but I want you to know I considered it.)
And support your sales arguments with relatable humour – you’ll keep them reading to the end, and easily earn that all-important click.

Facebook Ads
(Copy + Creative)

from £2495

Per Month

  • Our top-flight Direct-Response copywriters collaborating with TV's best comedy writers - crafting Facebook Ads so deliciously engaging, your prospects will genuinely enjoy being sold to.
  • Scroll-stopping Artwork created for each and every Ad.

Facebook Ads
(Full Service Ads Management)

from £3995

Per Month

  • Our top-flight Direct-Response copywriters collaborating with TV's best comedy writers - crafting Facebook Ads so deliciously engaging, your prospects will genuinely enjoy being sold to.
  • Scroll-stopping Artwork created for each and every Ad.
  • Ads managed and monitored by our team of experienced media buyers.

VIDEOS NOT GETTING VIEWS,

ENGAGEMENT OR SALES?

If you’re going to draw viewers away from videos of wildly confrontational parish council meetings (oh, 2021…) – you need to up your game.
Grab their attention with humour, and use wit and warmth to make each and every fact twice as compelling, and twice as persuasive.
They’ll have so much fun watching (and sharing) your video they won’t even care that they’re being sold to.

EMAILS SITTING UNOPENED? LINKS REMAINING UNCLICKED?

Subject lines that make us laugh, make us open (the email, but also our hearts, minds, “the door to safe and put the money in the bag so nobody gets hurt”, and more…)
Emails we enjoy reading keep our attention the whole way. And carefully crafted jokes based around the relatable problems you’re promising to solve can stoke our desire, and reinforce our overwhelming need to click that link.

BLOG READERS BOUNCING BEFORE THEY’VE EVEN SCROLLED?

The race to rank on Page One often results in content that search engines (briefly) love, but your audience (immediately) hates. Congrats on publishing what we like to call ‘a keyword trampoline’. Ooh, bouncy.
I’ll take your “Top Tips” and “Added Value”, and I’ll raise you “an article that my audience actually wants to read” any day of the week.

Video Scripts

from £1495

BROADCAST EMAILS

from £2995

Per Month

Blogs and Advertorials

From £395

New clients will also be charged an onboarding and audience research fee of £995 for their first project.
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BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now
Cross
Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.
Jessica Lorimer Headshot

Jessica Lorimer

Selling to Corporate

“I really love these. Genuinely – me and the team have been snort laughing this morning and whilst it’s unattractive, we appreciate it :)”

Sell

SALES PAGE NOT SELLING?

Followed a “winning sales page formula” and still not seeing success?
That’s because your sales page now looks exactly like everyone else’s. Layer in some wit, warmth and personality and you’ll stand out from the crowd.
Back up each Feature / Benefit combo with relatable humour that shines a light on relevant pain points – and your prospects will be fully focused on the problem you’re offering to solve.
Make your sales page an enjoyable read, and your target audience will want to devour each and every word – even if they don’t yet think they’re looking to buy what you’re selling.
(And by the time they reach the bottom, at least some of those doubters will have come to their senses.)
If your landing page used to convert at 1%, and now it converts at 2% – you’ve just doubled your sales overnight. 3%? Tripled! 4%? Quadrupled! 5%? …well, I don’t know the word for that, but you get the picture.
How would your world change if you could push that needle even further?
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Landing Page Copy

(for Lead Magnets and other Freebies)

FROM £2495

SALES Page Copy

(for Medium and High Ticket Purchases)

FROM £3995

Web Design and Implementation

GET IN TOUCH

New clients will also be charged an onboarding and audience research fee of £995 for their first project.
Cross

BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now
Cross
Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.
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STEVE BROOKES - BLIND PIG MEDIA

“We are absolutely over the moon with the copy – you guys have totally smashed it, and made the whole thing a stress free process.”

"ISN'T COMEDY A BIT RISKY FOR BRANDS?!"(YES - BUT ONLY IF YOU DON'T KNOW WHAT YOU'RE DOING)

The worst mistake any brand can make is to simply start trying to “be funny” on social – those who do often find themselves cancelled quicker than J.K. Rowling can tap out an open letter – but that’s because there’s an art (and a science) to crafting brand-safe comedy.
A joke is just two “things” (ideas / concepts / words / phrases) that shouldn’t fit together, but that have been made to fit together, with the help of a perfectly placed surprise twist.
So if you make sure both of those “things” are drawn from the world of your brand, and the relatable experiences universal across your audience, it’s hard to go wrong. (It’s still possible, of course, but you’d have to really want to fail.)
Two brand-safe ingredients will always combine to make a brand-safe joke.
Add in an extra sense-check phase that double checks that any opinions expressed by a joke are ones that your audience agree with – and you’re more likely to offend by re-posting that same boring blog for the 18th time than you are by tweeting a fresh, funny, brand-relevant joke.

COMEDY CONTENT THAT SUPERCHARGES ENGAGEMENT AND REACH ON SOCIAL - WITHOUT PUTTING YOUR BRAND’S REPUTATION ON THE LINE.

Vic Headshot

VICTORIA HEYWARD - BRIGHT INTERACTIVE

“I didn’t think it would be possible to bring this much humour into the B2B space while still staying true to our brand – love it!”

GET READY TO ENTERTAIN, ENGAGE AND SELL

No more putting time and energy you don’t have into content that fails to make an impact. With White Label Comedy on the case, you’ve got your feet up on the desk — watching the entertaining, engaging content roll in.
No more panicking when you’ve used up all your posts and can’t think of anything new worth saying. With a fresh White Label Comedy delivery in your inbox, you’ve got a pipeline of content that’s primed to turn a casual audience into an army of raving fans.
No more keeping your head down in team meetings hoping that no one asks you how well you’re doing on social. Instead, you’re keeping your head down trying to avoid yet another standing ovation celebrating the impact your content has had on the company’s bottom-line.

IS COMEDY CONTENT RIGHT FOR US?

HERE'S A HANDY QUIZ TO HELP YOU DECIDE

WOULD YOU RATHER:

A)

BORE YOUR AUDIENCE TO TEARS?

Or

B)

MOVE YOUR AUDIENCE TO ACTION?

A)

PUT TIME AND ENERGY YOU DON'T HAVE SPARE INTO CONTENT THAT'S GOING TO FLOP ANYWAY?

Or

B)

PUT ZERO TIME AND ENERGY INTO CONTENT THAT'S ALL SET TO ENTERTAIN, ENGAGE AND SELL?

A)

HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS HOPING NO ONE ASKS ABOUT YOUR SOCIAL MEDIA ROI AND YOUR TEAM'S COST TO THE BUSINESS?

Or

B)

HAVE TO KEEP YOUR HEAD DOWN IN MEETINGS TO AVOID YET ANOTHER TICKER TAPE PARADE CELEBRATING THE IMPACT YOUR CONTENT HAS HAD ON THE BUSINESS?

If you answered mostly A’s – Comedy content might not be right for you.
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BOOK A VIRTUAL COFFEE WITH ONE OF THE TEAM

We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to hear how we can help your business entertain, engage and sell? Book in now
Cross
Don’t see a time that works for you? Click here to email the team with your availability and we’ll get something set up.
Paul Carter Headshot

PAUL CARTER - BBC

“Adam is a top-class producer and creative. I’ve worked with him more times than I can remember, and it’s always a pleasure. White Label Comedy is fantastic at generating unique, clever and most importantly – funny – content that is filling a real gap in the market.”