Wish your audience would respond to your questions?

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We see it all the time.

Brands ask questions of their audience because they genuinely want to understand them better.

Questions like…

“When you go to a zoo and look at the lions, do you ever wonder which of you is really the one in a cage?”

They want the answers so they can make content – or sometimes products – to solve their customers’ issues.

(In this instance, perhaps just a couple of hours with a therapist for the social media person…)

But all they get is a handful of responses, and so they’re not sure if it’s a true reflection of their customers’ needs.

Or worse, they get no response at all – awkward.

(It’s the lions. Obviously.)

But there’s an easy fix.

Wrap your question up in a joke.

Or even just ask the same question directly after making a joke.

​​Studies have shown that when you make customers laugh – you instantly become more likeable…more persuasive…and the person laughing becomes more open.

Which are all essential emotions when it comes to getting a response to questions.

For example, if you run the social media pages for Tinder, you could post this:

And then, in the caption, ask:

“Do the political views of a potential match matter to you?”

Then they could use the feedback to inform future content – or even add new features.

(Like an AI tool that stops matches getting married if there’s more than a 50% chance that the next election will lead to their divorce.)

If you’d like to drive floods of comments with your own brand-safe jokes, you should check out the sale we’re currently having on Brands Against Mundanity: Graph Gags Edition.

You’ll get 31 fill-in-the-blanks templates like this:

Instructions on how to fill in the blanks to make your own awesome jokes.

And real-world examples from major bands to show you what’s possible.

Check out the Brands Against Mundanity: Graph Gags Edition sale here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer

If you won’t do it for yourself, do it for the ice caps.

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Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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