We see it all the time.
Brands ask questions of their audience because they genuinely want to understand them better.
“When you go to a zoo and look at the lions, do you ever wonder which of you is really the one in a cage?”
They want the answers so they can make content – or sometimes products – to solve their customers’ issues.
(In this instance, perhaps just a couple of hours with a therapist for the social media person…)
But all they get is a handful of responses, and so they’re not sure if it’s a true reflection of their customers’ needs.
Or worse, they get no response at all – awkward.
(It’s the lions. Obviously.)
But there’s an easy fix.
Wrap your question up in a joke.
Or even just ask the same question directly after making a joke.
Studies have shown that when you make customers laugh – you instantly become more likeable…more persuasive…and the person laughing becomes more open.
Which are all essential emotions when it comes to getting a response to questions.
For example, if you run the social media pages for Tinder, you could post this:
And then, in the caption, ask:
“Do the political views of a potential match matter to you?”
Then they could use the feedback to inform future content – or even add new features.
(Like an AI tool that stops matches getting married if there’s more than a 50% chance that the next election will lead to their divorce.)
If you’d like to drive floods of comments with your own brand-safe jokes, you should check out the sale we’re currently having on Brands Against Mundanity: Graph Gags Edition.
You’ll get 31 fill-in-the-blanks templates like this:
Instructions on how to fill in the blanks to make your own awesome jokes.
And real-world examples from major bands to show you what’s possible.
Check out the Brands Against Mundanity: Graph Gags Edition sale here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer
If you won’t do it for yourself, do it for the ice caps.