Wish your audience would respond to your questions?

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We see it all the time.

Brands ask questions of their audience because they genuinely want to understand them better.

Questions like…

“When you go to a zoo and look at the lions, do you ever wonder which of you is really the one in a cage?”

They want the answers so they can make content – or sometimes products – to solve their customers’ issues.

(In this instance, perhaps just a couple of hours with a therapist for the social media person…)

But all they get is a handful of responses, and so they’re not sure if it’s a true reflection of their customers’ needs.

Or worse, they get no response at all – awkward.

(It’s the lions. Obviously.)

But there’s an easy fix.

Wrap your question up in a joke.

Or even just ask the same question directly after making a joke.

​​Studies have shown that when you make customers laugh – you instantly become more likeable…more persuasive…and the person laughing becomes more open.

Which are all essential emotions when it comes to getting a response to questions.

For example, if you run the social media pages for Tinder, you could post this:

And then, in the caption, ask:

“Do the political views of a potential match matter to you?”

Then they could use the feedback to inform future content – or even add new features.

(Like an AI tool that stops matches getting married if there’s more than a 50% chance that the next election will lead to their divorce.)

If you’d like to drive floods of comments with your own brand-safe jokes, you should check out the sale we’re currently having on Brands Against Mundanity: Graph Gags Edition.

You’ll get 31 fill-in-the-blanks templates like this:

Instructions on how to fill in the blanks to make your own awesome jokes.

And real-world examples from major bands to show you what’s possible.

Check out the Brands Against Mundanity: Graph Gags Edition sale here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer

If you won’t do it for yourself, do it for the ice caps.

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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