Category: Blog

Isn’t it funny how almost everyone has the same morning routine… In varying orders, everyone: Gets dressed. Goes to the loo. Feeds their pet Komodo dragon. Brushes their teeth. And checks their phone. That last one is critical to people like us. Almost everyone who has a smartphone checks it within an hour of waking up. Some do emails. Some check texts (or follow a Da Vinci Code-esque trail of GIFs to try to unpick what the hell the group chat got into after they went to bed). But most open social media apps to “see what’s happened in the world”. Well, that’s what we tell ourselves. But really we’re going there to see something interesting/cute/funny – or all of the above (a pug that teaches us about the French revolution while bouncing on a trampoline, for example). Or, put another way, we’re crying out to be informed and entertained every morning. And you can easily create an engagement-driving version of this for your brand on social. Like sharing a quick stat that you’ve turned into a joke, for example… Now obviously, that’s not a real stat in the traditional ‘verified by science’ or ‘stands up in a court of law’ sense… But the joy of graph gags is that they look important and newsworthy at first glance – and then, on closer inspection, reveal a hilarious take on one of your audience’s relatable truths. Most importantly – it’s a simple and effective way to engage your audience every morning. And if you scheduled it the day before, you can arrive at the office with a bunch of likes, comments and new followers. ‘Smugly expectant’ is never a bad way to feel on your morning commute. (Or your ‘10 second amble from bed to desk’, for those who work from home.) If you’d like to create a month’s worth of fun ‘morning briefing’ style posts in record time… check our Brands Against Mundanity: Graph Gags Edition offer. It has 30 fill-in-the-blank joke templates, tips on how best to complete them, and an example that shows how a big-name brand might use the template. Just like the example above. You can work through the templates alone or get the whole team together and turn it into the most productive team-building game you’ll have played this century. Grab the $20 off offer before it expires here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer

Crawling around my home office like a Bargain Bin Andy Serkis wasn’t my original plan… No. When I put up the green screen, it was to make a load of new video content for you. Social media insights. How-to-guides for writing your own brand-safe jokes… That kind of thing. Like I say, that was the plan. But instead of making these videos, I had a much better idea… I put on my morph suit – turning myself into a human green screen – and spent all day cropping my head onto animals and inanimate objects like a colossal weirdo. It’s days like these that I realise how much time I used to waste doing ‘actual work’ at my ‘real job’… The photos are now floating around various WhatsApp groups so my friends can also take time out of their days to mock me more than I saw coming bear witness to my creative genius. But sending those images to our email list might be a mistake (not to mention legally actionable) so here’s a couple of BTS shots…   So. Much. Fun. And I think we all do this to some extent. “Nope, Adam. I’m fairly sure I don’t slip into a green morph suit and frolic around the flat for hours at a time…” Oh, but you do – in your own way… That is, we all take time out of our day just to have fun. Do something that entertains us. And it’s not just me that thinks it. “40% of consumers follow social media accounts specifically to be entertained…. And 58% of consumers want to see more content that makes them laugh.” – Content Works, the agency behind Philips and other Fortune 500 companies And it just makes sense. How many times per day, when we’re a little bored, do we open up IG or Twitter – or your social network of choice – just to be entertained? You see something funny and immediately proceed to the comments to add “@myfriend check this out.” We all do it. And there’s no reason your brand can’t be the business making the posts that get customers to tag friends and share their posts. You don’t even have to don a morph suit (although I’d strongly encourage it). Recently, we’ve seen funny graphs do really well for our clients. Like this one. That is why, right now, we’ve got a great offer on Brands Against Mundanity: Graph Gags Edition. Each pack contains a set of template cards that can be used to guide the creation of completely unique graph gag jokes for ANY brand or business. We’re offering $20 off the regular price but for a strictly limited time. You can see all the details here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer Because – much like my morph suit – that offer page leaves NOTHING to the imagination. (Note to self: remember to add a gag about an ‘impressive package’ here.)  

“New record distance 6.3km”. That’s what’s flashing up on my watch, and I can hardly believe it. I’m only recently getting back into running, and I certainly wouldn’t have run 6.3km on purposeIf only because I didn’t think I physically could. But I’ve recently been playing 5-a-side on Tuesday nights. (Football, that is. My 5-a-side knitting league is on Thursdays.) It’s been great, loads of fun playing football with friends and then beers after. Of course, I knew that running around playing football regularly would make me fitter. And that was partly the point. I knew I needed to get more runs into my week, but I wanted an enjoyable way to do it, so it wouldn’t feel like such a struggle. It’s my stealthy way of doing something I know I need to get done – but hiding it from myself in a fun wrapper. A lot like our Brands Against Mundanity card game. (Although your knees probably won’t end up red raw from diving around on the astroturf screaming “Oi, ref! Penalty!”) You get Brands Against Mundanity because you know making funny social media posts that are niche-specific will attract an audience of potential customers. As evidenced by many studies, including the Journal of Interactive Advertising who: “identified humour as the universal appeal for making content viral”. But what people most often report back to us is just how much fun they have playing the game. They fall in love again with making content and, almost as a side benefit, make some of their most engaging posts ever. Boom! She’s scored a flying header. And right now, we’ve got the Brands Against Mundanity Graph Gags Edition on offer. For a limited time, you can get $20 off the regular price. Click here to see the details: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer

I couldn’t throw money at this sales rep any faster. See – I’m a Gadget Guy. I hold my hands up to it… and yes, both of them currently have devices in. VR headset? E-ink tablet? Remote control that instantly increases my dopamine levels through the power of music and a small injection in the base of my spine? I’ve got ‘em all. And I’m not in the market for more. So when I found myself in the Gadget Shop last weekend, my barriers were up. And Gavin the sales rep could tell. Sure, the Panasonic Series X Professional 4.2 looked and sounded amazing. (Probably the coolest automatic toilet roll dispenser I’ve ever laid eyes on, to be fair.) But I’ve already got the Panasonic Series X Professional 4.1 at home. “Yes, but this one tears the sheet off for you” Gavin pointed out. “Nah. I’m good.” I wasn’t even tempted to part with my cash. A win for me. But then Gavin said “You know, my partner says I spend too long in the bathroom. But the thing is…” Now I can’t remember every last detail of his short story. But I DO remember ugly snort-laughing all the way through. I remember seeing a lot of Gavin’s story in myself. And I remember it ended with a joke (albeit one that I’d probably better not repeat here). Bloody hell Gavin. Take my money. He walked me over to the till and I paid for my new favourite gadget. Already looking forward to going home and giving it a whirl. But then… “That’s quite the evil grin you’ve got there, Sir…” And it was. I could feel it on my face. Because I’d just realised what had happened here. “Ha, sorry. It’s just this is literally what I do for my clients, but on social media”, I explained. The sales guy had broken down my barriers with a joke. But not just any joke. He made a joke specific to my situation. Then suddenly, I trusted him more and was happy to take his recommendation – to the point where I’d bought something that I was on the fence about. And I felt great about it. This is the kind of thing we see all the time with our clients. They use our templates to make jokes that only their potential customers would find interesting, and as a result, they get a bunch of new followers they can reliably sell automatic toilet roll dispensers to make offers to. Right now, one of the posts we see the most engagement from are funny charts and graphs. And with the right formula, you can easily craft your own. Like this… *shudder* If you want to gain followers with posts like this, for a limited time, you can get $20 off Brands Against Mundanity Graph Gags Edition. Inside, you get 30 graph, chart and diagram joke formats to turn relatable truths into brand-safe jokes to entertain and engage your social media audience, with your brand and your products firmly front of mind. You can check out the details here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer And if anybody wants my old Series X Professional 4.1, just give me a shout…

We see it all the time. Brands ask questions of their audience because they genuinely want to understand them better. Questions like… “When you go to a zoo and look at the lions, do you ever wonder which of you is really the one in a cage?” They want the answers so they can make content – or sometimes products – to solve their customers’ issues. (In this instance, perhaps just a couple of hours with a therapist for the social media person…) But all they get is a handful of responses, and so they’re not sure if it’s a true reflection of their customers’ needs. Or worse, they get no response at all – awkward. (It’s the lions. Obviously.) But there’s an easy fix. Wrap your question up in a joke. Or even just ask the same question directly after making a joke. ​​Studies have shown that when you make customers laugh – you instantly become more likeable…more persuasive…and the person laughing becomes more open. Which are all essential emotions when it comes to getting a response to questions. For example, if you run the social media pages for Tinder, you could post this: And then, in the caption, ask: “Do the political views of a potential match matter to you?” Then they could use the feedback to inform future content – or even add new features. (Like an AI tool that stops matches getting married if there’s more than a 50% chance that the next election will lead to their divorce.) If you’d like to drive floods of comments with your own brand-safe jokes, you should check out the sale we’re currently having on Brands Against Mundanity: Graph Gags Edition. You’ll get 31 fill-in-the-blanks templates like this: Instructions on how to fill in the blanks to make your own awesome jokes. And real-world examples from major bands to show you what’s possible. Check out the Brands Against Mundanity: Graph Gags Edition sale here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer If you won’t do it for yourself, do it for the ice caps.

They call me Adam ‘Graph Gags’ Hunt. Because it accurately reflects my obsession with that particular flavour of comedy-powered social post. (I still think it’s a weird thing for a mum to call her son though…) For the uninitiated, a Graph Gag is a powerful visual representation of your affinity with your audience. It’s an easy way to make an instant statement. Second only to hiring a prop plane and writing “We understand you!” in the sky above your customers’ houses (and 85% less likely to result in your fiery death). In fact, misadventures in aviation inspired the punchline of this Graph Gag: You can see why I love these so much. A relatable truth that makes your audience go “yes, that’s so me”. A satisfying twist. Plus a bold, simple visual that jumps off the feed. And lately we’re crafting more and more graph gags for our clients – because they love them too. Like us, they love visually demonstrating how well they understand their audience, showing them “we’re just like you and we’re in this together”… Without, you know, having to be super-cringe about it. “These Jokes really resonate with my inner circle, who are my exact audience. Love it!” – Irene Plus – they love not needing a pilot’s licence to do it. And I want you to see the power of graph-gag social posts too. Which is why I’ve decided to have a flash sale on Brands Against Mundanity: Graph Gags Edition. We’ve now rolled it back to the lowest price ever! The Graph Gags edition contains 30 template cards to create your own unique graph-based jokes for ANY brand or business. Click here to check out everything you get in our flash sale: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer I’m off to the corner shop. For some reason I’ve got a sudden craving for McVities choc digestives.

If your life has kids in it regularly enough, you can get away with buying Lego and pretending it’s for them. But I got bored of waiting, so the other week, I went out and bought some Lego. For myself. Didn’t have to commit to 18+ years of raising a human, or anything. I just took some of my adult money that I earned doing my adult job. Handed it over. Received a 200-piece box of PURE JOY in return. Who knew?? Some would say I’m regressing. I’d counter – we should just do what’s fun, right? Plus – Lego is insane value for money, because you can use those blocks to make ANYTHING… A spaceship becomes a truck, which becomes a dragon, which becomes lodged in my nose and becomes an impromptu visit to the Minor Injuries Unit… Anyway… In many ways, those little bricks of imagination and endless potential are the sort of thing that inspired our Brands Against Mundanity game. You take our funny “bricks” and build social media posts with jokes your audience will love. It’s fun and – like Lego bricks – these bricks are infinitely adaptable and reusable. “We wrote a month’s worth of awesome social posts in a couple of hours – just by playing this game. Brilliant!” – Bill Uden – Aethalis Olive Oil “Just brought it and I’m already laughing to myself with what I’ve come up with. Surprisingly very easy to use with immediate great effect.” – David John Daniels And you can get a FREE copy of Brands Against Mundanity Meme Maker Edition – or any other version if you already own that one – when you pick up a copy of The Social Success Machine Blueprint & Masterclass for 73% off the normal price. If you don’t know, The Social Success Machine Blueprint & Masterclass is the system we use to 10x, 20x and even 100x our clients’ social media engagement. And our students have used it to build loyal audiences they can turn into customers in any niche you can think of. The Social Success Machine will build your system for success on social media. And playing Brands Against Mundanity Meme Maker will create the posts that fulfil the strategy. Grab the huge discount and FREE gift here: https://whitelabelcomedy.com/tssm-blueprint-social   PS If you already own Meme Maker, worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.

The secret to coming up with endless post ideas for social media is… let’s say… tasty. Have you ever heard of Intuitive Eating? It’s something I’m doing more of right now -and it’s got a surprising link with The Social Success Machine. The idea behind intuitive eating is pretty simple. Instead of obsessing over nutrients, or counting calories and spending 25 hours a day prepping tupperwares of chicken, broccoli and sadness to hit whatever ridiculous body-image goal you’ve somehow decided to set yourself… You just listen to your body, and let it tell you what it wants or needs. And for me, it’s been like a breath of fresh air. (And sometimes, a fresh spoonful of peanut butter smeared over a digestive biscuit – when that’s what my body’s asking me for) After a lifetime of struggling with my body image I’ve finally stopped trying to change my body – and instead, I’m just listening to it, letting it tell me what it needs from me to run. And it’s great. But I’m not trying to sell you on this way of eating. The point is, my adventures in Intuitive Eating reinforced the power of including “Learn Posts” in The Social Success Machine: Specifically, Chapter 5 – Customers Don’t like Surveys, Do This Instead. I saw so many social media managers had pre-prepared content lists they thought their audience ‘should’ want to consume on social media. A rigid meal plan of nutritionally ‘perfect’ posts, which they hoped would get their socials in the best shape of their lives… Generally, as a result of some well-intended research or reading something about ‘audience profiling’. But they never allowed their audience to ‘tell’ them what content they actually wanted to see. So these SMMs would end up with lacklustre results and be wondering why. Once we taught them how to listen to their audience, it became super easy to come up with content ideas that hit the spot. “The first scheduled post went live this morning. Great engagement with our customers and I have another 51 posts ready to go!” -David The Social Success Machine Blueprint & Masterclass has 8 chapters that will give you everything we, our clients, and our students do to build engaged audiences who are ready to buy from them. And for the next 2 days you can get a huge discount on the regular price. Plus, a FREE copy of Brands Against Mundanity Meme Maker Edition – or any other version if you already own that one. Get the deal before it’s too late here: https://whitelabelcomedy.com/tssm-blueprint-social In the meantime, I’m going to go and eat…whatever the hell I like, actually.   PS If you already own Meme Maker, worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.

It seems managing social media accounts is much like running a farm and campsite… (And no – that’s not just my latest excuse for my desk looking like a pigsty.) See – my friend owns a farm and campsite, and asked if I’d look after it for the weekend… Let me be clear, I know very little about animals. And only marginally more about tents. But he said, “don’t worry, just give the animals food, and they’ll be happy. And give the guests cider, and they’ll be happy. I’ll show you everything before we go”. I didn’t think it was a good idea, but I like cider, so I agreed to help him out. So I arrived Friday night to get up to speed, but he’d already GONE! That sneaky little basta… Oh look, a note and a case of cider. “Sorry mate had to dash. But here’s a task list of everything you need to do and some beverages for your troubles.” This “task list” was like the dummies guide to not f*cking up his farm and included every minute detail possible. First, take care of the horses. Step one – brush them down. Step two – wipe down the riding gear. Step three – get the whips and chains out for the guests’ evening activity… Hang on, what kind of farm… Anyway. As it turns out, this whole farming thing is a breeze. Don’t let those farmers who “get up at 4am and spend all day out in the elements” tell you otherwise. You just drink cider all day while the… er… “intern” you paid £50 to complete the task list does everything for you. No animals died. And all 5 guests were thrilled to get cold cider delivered at £3 a bottle, sold in packs of 10 – neatly recouping the £50 I paid to “the intern”, plus some pocket money. It just shows you what following a simple system and a bit of creative thinking can achieve in a weekend. Which is exactly what The Social Success Machine Blueprint & Masterclass delivers. You follow the simple steps – or get one of your junior team members to – and watch your social accounts grow, steadily building a loyal audience you can soon turn into paying customers. Like Evelyn who said: “White Label Comedy are brill! I’m on such a roll that I’ve been up all night batch-creating content for my clients and myself. This is a welcome string to my bow. Who’d have ever thought being myself would be so profitable. Thanks again!” And to make things even better, The Social Success Machine Blueprint & Masterclass is on sale! We’re offering 73% off the regular price, plus we’ll give you a FREE copy of Brands Against Mundanity Meme Maker Edition. You can get the offer today here: https://whitelabelcomedy.com/tssm-blueprint-social (Tickets to this evening’s Whips n Chains “barn dance” sold separately.)   PS If you already own Meme Maker, worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.

There’s blood everywhere… This guy just tripped, faceplanted the safety bar on the treadmill – thereby winning the ‘Ironic Injury of the Year’ award – then hit the belt, only to be thrown off the end. I feel terrible for the guy. He’s definitely broken his nose, and he’s trying to be cool about it. But that’s got to seriously hurt, the 50 or so people in the room won’t stop staring at him, and that’ll have murdered his 10k time. Plus someone keeps shouting “Wahey! Nice trip, mate?” I realise it’s me, so I stop. And to be honest, I’m not sure what I’d be more upset about, the pain or the embarrassment. But it got me thinking… Anyone who produces social media content eventually feels like they’re running on a treadmill with the never-ending churn of writing new posts. Well, I know I used to. And it felt like, sooner or later, I was going to run out of good ideas and faceplant the safety bar. That’s why I built The Social Success Machine. It’s a system that anyone can tap into to create their own high-performing comedy-powered posts. And importantly, you can use this system to produce endless content ideas and create a month’s worth of posts in an afternoon. Giving you time to get off the treadmill before you trip over yourself. (And – if you do it instead of heading down the gym this afternoon – it might also indirectly save you from redecorating the changing room in a striking shade of Nasal Crimson.) If you’re interested in using the same system for your business, check out The Social Success Machine Blueprint & Masterclass. It’s what we use to 10x, 20x and even 100x our clients’ social media engagement. And our students have used it to build loyal audiences they can turn into customers in any niche you can think of. (Including sports injury rehabilitation, fittingly enough…) Plus, until the end of the month, it’s on offer. We’re giving a huge discount off the regular price and giving away a FREE copy of one of our most popular products, Brands Against Mundanity Meme Maker Edition. Check out the details here: https://whitelabelcomedy.com/tssm-blueprint-social PS If you already own Meme Maker, worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.