Adam Hunt

Isn’t it funny how almost everyone has the same morning routine… In varying orders, everyone: Gets dressed. Goes to the loo. Feeds their pet Komodo dragon. Brushes their teeth. And checks their phone. That last one is critical to people like us. Almost everyone who has a smartphone checks it within an hour of waking up. Some do emails. Some check texts (or follow a Da Vinci Code-esque trail of GIFs to try to unpick what the hell the group chat got into after they went to bed). But most open social media apps to “see what’s happened in the world”. Well, that’s what we tell ourselves. But really we’re going there to see something interesting/cute/funny – or all of the above (a pug that teaches us about the French revolution while bouncing on a trampoline, for example). Or, put another way, we’re crying out to be informed and entertained every morning. And you can easily create an engagement-driving version of this for your brand on social. Like sharing a quick stat that you’ve turned into a joke, for example… Now obviously, that’s not a real stat in the traditional ‘verified by science’ or ‘stands up in a court of law’ sense… But the joy of graph gags is that they look important and newsworthy at first glance – and then, on closer inspection, reveal a hilarious take on one of your audience’s relatable truths. Most importantly – it’s a simple and effective way to engage your audience every morning. And if you scheduled it the day before, you can arrive at the office with a bunch of likes, comments and new followers. ‘Smugly expectant’ is never a bad way to feel on your morning commute. (Or your ‘10 second amble from bed to desk’, for those who work from home.) If you’d like to create a month’s worth of fun ‘morning briefing’ style posts in record time… check our Brands Against Mundanity: Graph Gags Edition offer. It has 30 fill-in-the-blank joke templates, tips on how best to complete them, and an example that shows how a big-name brand might use the template. Just like the example above. You can work through the templates alone or get the whole team together and turn it into the most productive team-building game you’ll have played this century. Grab the $20 off offer before it expires here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer

Crawling around my home office like a Bargain Bin Andy Serkis wasn’t my original plan… No. When I put up the green screen, it was to make a load of new video content for you. Social media insights. How-to-guides for writing your own brand-safe jokes… That kind of thing. Like I say, that was the plan. But instead of making these videos, I had a much better idea… I put on my morph suit – turning myself into a human green screen – and spent all day cropping my head onto animals and inanimate objects like a colossal weirdo. It’s days like these that I realise how much time I used to waste doing ‘actual work’ at my ‘real job’… The photos are now floating around various WhatsApp groups so my friends can also take time out of their days to mock me more than I saw coming bear witness to my creative genius. But sending those images to our email list might be a mistake (not to mention legally actionable) so here’s a couple of BTS shots…   So. Much. Fun. And I think we all do this to some extent. “Nope, Adam. I’m fairly sure I don’t slip into a green morph suit and frolic around the flat for hours at a time…” Oh, but you do – in your own way… That is, we all take time out of our day just to have fun. Do something that entertains us. And it’s not just me that thinks it. “40% of consumers follow social media accounts specifically to be entertained…. And 58% of consumers want to see more content that makes them laugh.” – Content Works, the agency behind Philips and other Fortune 500 companies And it just makes sense. How many times per day, when we’re a little bored, do we open up IG or Twitter – or your social network of choice – just to be entertained? You see something funny and immediately proceed to the comments to add “@myfriend check this out.” We all do it. And there’s no reason your brand can’t be the business making the posts that get customers to tag friends and share their posts. You don’t even have to don a morph suit (although I’d strongly encourage it). Recently, we’ve seen funny graphs do really well for our clients. Like this one. That is why, right now, we’ve got a great offer on Brands Against Mundanity: Graph Gags Edition. Each pack contains a set of template cards that can be used to guide the creation of completely unique graph gag jokes for ANY brand or business. We’re offering $20 off the regular price but for a strictly limited time. You can see all the details here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer Because – much like my morph suit – that offer page leaves NOTHING to the imagination. (Note to self: remember to add a gag about an ‘impressive package’ here.)  

“New record distance 6.3km”. That’s what’s flashing up on my watch, and I can hardly believe it. I’m only recently getting back into running, and I certainly wouldn’t have run 6.3km on purposeIf only because I didn’t think I physically could. But I’ve recently been playing 5-a-side on Tuesday nights. (Football, that is. My 5-a-side knitting league is on Thursdays.) It’s been great, loads of fun playing football with friends and then beers after. Of course, I knew that running around playing football regularly would make me fitter. And that was partly the point. I knew I needed to get more runs into my week, but I wanted an enjoyable way to do it, so it wouldn’t feel like such a struggle. It’s my stealthy way of doing something I know I need to get done – but hiding it from myself in a fun wrapper. A lot like our Brands Against Mundanity card game. (Although your knees probably won’t end up red raw from diving around on the astroturf screaming “Oi, ref! Penalty!”) You get Brands Against Mundanity because you know making funny social media posts that are niche-specific will attract an audience of potential customers. As evidenced by many studies, including the Journal of Interactive Advertising who: “identified humour as the universal appeal for making content viral”. But what people most often report back to us is just how much fun they have playing the game. They fall in love again with making content and, almost as a side benefit, make some of their most engaging posts ever. Boom! She’s scored a flying header. And right now, we’ve got the Brands Against Mundanity Graph Gags Edition on offer. For a limited time, you can get $20 off the regular price. Click here to see the details: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer

I couldn’t throw money at this sales rep any faster. See – I’m a Gadget Guy. I hold my hands up to it… and yes, both of them currently have devices in. VR headset? E-ink tablet? Remote control that instantly increases my dopamine levels through the power of music and a small injection in the base of my spine? I’ve got ‘em all. And I’m not in the market for more. So when I found myself in the Gadget Shop last weekend, my barriers were up. And Gavin the sales rep could tell. Sure, the Panasonic Series X Professional 4.2 looked and sounded amazing. (Probably the coolest automatic toilet roll dispenser I’ve ever laid eyes on, to be fair.) But I’ve already got the Panasonic Series X Professional 4.1 at home. “Yes, but this one tears the sheet off for you” Gavin pointed out. “Nah. I’m good.” I wasn’t even tempted to part with my cash. A win for me. But then Gavin said “You know, my partner says I spend too long in the bathroom. But the thing is…” Now I can’t remember every last detail of his short story. But I DO remember ugly snort-laughing all the way through. I remember seeing a lot of Gavin’s story in myself. And I remember it ended with a joke (albeit one that I’d probably better not repeat here). Bloody hell Gavin. Take my money. He walked me over to the till and I paid for my new favourite gadget. Already looking forward to going home and giving it a whirl. But then… “That’s quite the evil grin you’ve got there, Sir…” And it was. I could feel it on my face. Because I’d just realised what had happened here. “Ha, sorry. It’s just this is literally what I do for my clients, but on social media”, I explained. The sales guy had broken down my barriers with a joke. But not just any joke. He made a joke specific to my situation. Then suddenly, I trusted him more and was happy to take his recommendation – to the point where I’d bought something that I was on the fence about. And I felt great about it. This is the kind of thing we see all the time with our clients. They use our templates to make jokes that only their potential customers would find interesting, and as a result, they get a bunch of new followers they can reliably sell automatic toilet roll dispensers to make offers to. Right now, one of the posts we see the most engagement from are funny charts and graphs. And with the right formula, you can easily craft your own. Like this… *shudder* If you want to gain followers with posts like this, for a limited time, you can get $20 off Brands Against Mundanity Graph Gags Edition. Inside, you get 30 graph, chart and diagram joke formats to turn relatable truths into brand-safe jokes to entertain and engage your social media audience, with your brand and your products firmly front of mind. You can check out the details here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer And if anybody wants my old Series X Professional 4.1, just give me a shout…

We see it all the time. Brands ask questions of their audience because they genuinely want to understand them better. Questions like… “When you go to a zoo and look at the lions, do you ever wonder which of you is really the one in a cage?” They want the answers so they can make content – or sometimes products – to solve their customers’ issues. (In this instance, perhaps just a couple of hours with a therapist for the social media person…) But all they get is a handful of responses, and so they’re not sure if it’s a true reflection of their customers’ needs. Or worse, they get no response at all – awkward. (It’s the lions. Obviously.) But there’s an easy fix. Wrap your question up in a joke. Or even just ask the same question directly after making a joke. ​​Studies have shown that when you make customers laugh – you instantly become more likeable…more persuasive…and the person laughing becomes more open. Which are all essential emotions when it comes to getting a response to questions. For example, if you run the social media pages for Tinder, you could post this: And then, in the caption, ask: “Do the political views of a potential match matter to you?” Then they could use the feedback to inform future content – or even add new features. (Like an AI tool that stops matches getting married if there’s more than a 50% chance that the next election will lead to their divorce.) If you’d like to drive floods of comments with your own brand-safe jokes, you should check out the sale we’re currently having on Brands Against Mundanity: Graph Gags Edition. You’ll get 31 fill-in-the-blanks templates like this: Instructions on how to fill in the blanks to make your own awesome jokes. And real-world examples from major bands to show you what’s possible. Check out the Brands Against Mundanity: Graph Gags Edition sale here: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer If you won’t do it for yourself, do it for the ice caps.

They call me Adam ‘Graph Gags’ Hunt. Because it accurately reflects my obsession with that particular flavour of comedy-powered social post. (I still think it’s a weird thing for a mum to call her son though…) For the uninitiated, a Graph Gag is a powerful visual representation of your affinity with your audience. It’s an easy way to make an instant statement. Second only to hiring a prop plane and writing “We understand you!” in the sky above your customers’ houses (and 85% less likely to result in your fiery death). In fact, misadventures in aviation inspired the punchline of this Graph Gag: You can see why I love these so much. A relatable truth that makes your audience go “yes, that’s so me”. A satisfying twist. Plus a bold, simple visual that jumps off the feed. And lately we’re crafting more and more graph gags for our clients – because they love them too. Like us, they love visually demonstrating how well they understand their audience, showing them “we’re just like you and we’re in this together”… Without, you know, having to be super-cringe about it. “These Jokes really resonate with my inner circle, who are my exact audience. Love it!” – Irene Plus – they love not needing a pilot’s licence to do it. And I want you to see the power of graph-gag social posts too. Which is why I’ve decided to have a flash sale on Brands Against Mundanity: Graph Gags Edition. We’ve now rolled it back to the lowest price ever! The Graph Gags edition contains 30 template cards to create your own unique graph-based jokes for ANY brand or business. Click here to check out everything you get in our flash sale: https://whitelabelcomedy.com/brands-against-mundanity/graph-gags-offer I’m off to the corner shop. For some reason I’ve got a sudden craving for McVities choc digestives.

If your life has kids in it regularly enough, you can get away with buying Lego and pretending it’s for them. But I got bored of waiting, so the other week, I went out and bought some Lego. For myself. Didn’t have to commit to 18+ years of raising a human, or anything. I just took some of my adult money that I earned doing my adult job. Handed it over. Received a 200-piece box of PURE JOY in return. Who knew?? Some would say I’m regressing. I’d counter – we should just do what’s fun, right? Plus – Lego is insane value for money, because you can use those blocks to make ANYTHING… A spaceship becomes a truck, which becomes a dragon, which becomes lodged in my nose and becomes an impromptu visit to the Minor Injuries Unit… Anyway… In many ways, those little bricks of imagination and endless potential are the sort of thing that inspired our Brands Against Mundanity game. You take our funny “bricks” and build social media posts with jokes your audience will love. It’s fun and – like Lego bricks – these bricks are infinitely adaptable and reusable. “We wrote a month’s worth of awesome social posts in a couple of hours – just by playing this game. Brilliant!” – Bill Uden – Aethalis Olive Oil “Just brought it and I’m already laughing to myself with what I’ve come up with. Surprisingly very easy to use with immediate great effect.” – David John Daniels And you can get a FREE copy of Brands Against Mundanity Meme Maker Edition – or any other version if you already own that one – when you pick up a copy of The Social Success Machine Blueprint & Masterclass for 73% off the normal price. If you don’t know, The Social Success Machine Blueprint & Masterclass is the system we use to 10x, 20x and even 100x our clients’ social media engagement. And our students have used it to build loyal audiences they can turn into customers in any niche you can think of. The Social Success Machine will build your system for success on social media. And playing Brands Against Mundanity Meme Maker will create the posts that fulfil the strategy. Grab the huge discount and FREE gift here: https://whitelabelcomedy.com/tssm-blueprint-social   PS If you already own Meme Maker, worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.

The secret to coming up with endless post ideas for social media is… let’s say… tasty. Have you ever heard of Intuitive Eating? It’s something I’m doing more of right now -and it’s got a surprising link with The Social Success Machine. The idea behind intuitive eating is pretty simple. Instead of obsessing over nutrients, or counting calories and spending 25 hours a day prepping tupperwares of chicken, broccoli and sadness to hit whatever ridiculous body-image goal you’ve somehow decided to set yourself… You just listen to your body, and let it tell you what it wants or needs. And for me, it’s been like a breath of fresh air. (And sometimes, a fresh spoonful of peanut butter smeared over a digestive biscuit – when that’s what my body’s asking me for) After a lifetime of struggling with my body image I’ve finally stopped trying to change my body – and instead, I’m just listening to it, letting it tell me what it needs from me to run. And it’s great. But I’m not trying to sell you on this way of eating. The point is, my adventures in Intuitive Eating reinforced the power of including “Learn Posts” in The Social Success Machine: Specifically, Chapter 5 – Customers Don’t like Surveys, Do This Instead. I saw so many social media managers had pre-prepared content lists they thought their audience ‘should’ want to consume on social media. A rigid meal plan of nutritionally ‘perfect’ posts, which they hoped would get their socials in the best shape of their lives… Generally, as a result of some well-intended research or reading something about ‘audience profiling’. But they never allowed their audience to ‘tell’ them what content they actually wanted to see. So these SMMs would end up with lacklustre results and be wondering why. Once we taught them how to listen to their audience, it became super easy to come up with content ideas that hit the spot. “The first scheduled post went live this morning. Great engagement with our customers and I have another 51 posts ready to go!” -David The Social Success Machine Blueprint & Masterclass has 8 chapters that will give you everything we, our clients, and our students do to build engaged audiences who are ready to buy from them. And for the next 2 days you can get a huge discount on the regular price. Plus, a FREE copy of Brands Against Mundanity Meme Maker Edition – or any other version if you already own that one. Get the deal before it’s too late here: https://whitelabelcomedy.com/tssm-blueprint-social In the meantime, I’m going to go and eat…whatever the hell I like, actually.   PS If you already own Meme Maker, worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.

It seems managing social media accounts is much like running a farm and campsite… (And no – that’s not just my latest excuse for my desk looking like a pigsty.) See – my friend owns a farm and campsite, and asked if I’d look after it for the weekend… Let me be clear, I know very little about animals. And only marginally more about tents. But he said, “don’t worry, just give the animals food, and they’ll be happy. And give the guests cider, and they’ll be happy. I’ll show you everything before we go”. I didn’t think it was a good idea, but I like cider, so I agreed to help him out. So I arrived Friday night to get up to speed, but he’d already GONE! That sneaky little basta… Oh look, a note and a case of cider. “Sorry mate had to dash. But here’s a task list of everything you need to do and some beverages for your troubles.” This “task list” was like the dummies guide to not f*cking up his farm and included every minute detail possible. First, take care of the horses. Step one – brush them down. Step two – wipe down the riding gear. Step three – get the whips and chains out for the guests’ evening activity… Hang on, what kind of farm… Anyway. As it turns out, this whole farming thing is a breeze. Don’t let those farmers who “get up at 4am and spend all day out in the elements” tell you otherwise. You just drink cider all day while the… er… “intern” you paid £50 to complete the task list does everything for you. No animals died. And all 5 guests were thrilled to get cold cider delivered at £3 a bottle, sold in packs of 10 – neatly recouping the £50 I paid to “the intern”, plus some pocket money. It just shows you what following a simple system and a bit of creative thinking can achieve in a weekend. Which is exactly what The Social Success Machine Blueprint & Masterclass delivers. You follow the simple steps – or get one of your junior team members to – and watch your social accounts grow, steadily building a loyal audience you can soon turn into paying customers. Like Evelyn who said: “White Label Comedy are brill! I’m on such a roll that I’ve been up all night batch-creating content for my clients and myself. This is a welcome string to my bow. Who’d have ever thought being myself would be so profitable. Thanks again!” And to make things even better, The Social Success Machine Blueprint & Masterclass is on sale! We’re offering 73% off the regular price, plus we’ll give you a FREE copy of Brands Against Mundanity Meme Maker Edition. You can get the offer today here: https://whitelabelcomedy.com/tssm-blueprint-social (Tickets to this evening’s Whips n Chains “barn dance” sold separately.)   PS If you already own Meme Maker, worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.

There’s blood everywhere… This guy just tripped, faceplanted the safety bar on the treadmill – thereby winning the ‘Ironic Injury of the Year’ award – then hit the belt, only to be thrown off the end. I feel terrible for the guy. He’s definitely broken his nose, and he’s trying to be cool about it. But that’s got to seriously hurt, the 50 or so people in the room won’t stop staring at him, and that’ll have murdered his 10k time. Plus someone keeps shouting “Wahey! Nice trip, mate?” I realise it’s me, so I stop. And to be honest, I’m not sure what I’d be more upset about, the pain or the embarrassment. But it got me thinking… Anyone who produces social media content eventually feels like they’re running on a treadmill with the never-ending churn of writing new posts. Well, I know I used to. And it felt like, sooner or later, I was going to run out of good ideas and faceplant the safety bar. That’s why I built The Social Success Machine. It’s a system that anyone can tap into to create their own high-performing comedy-powered posts. And importantly, you can use this system to produce endless content ideas and create a month’s worth of posts in an afternoon. Giving you time to get off the treadmill before you trip over yourself. (And – if you do it instead of heading down the gym this afternoon – it might also indirectly save you from redecorating the changing room in a striking shade of Nasal Crimson.) If you’re interested in using the same system for your business, check out The Social Success Machine Blueprint & Masterclass. It’s what we use to 10x, 20x and even 100x our clients’ social media engagement. And our students have used it to build loyal audiences they can turn into customers in any niche you can think of. (Including sports injury rehabilitation, fittingly enough…) Plus, until the end of the month, it’s on offer. We’re giving a huge discount off the regular price and giving away a FREE copy of one of our most popular products, Brands Against Mundanity Meme Maker Edition. Check out the details here: https://whitelabelcomedy.com/tssm-blueprint-social PS If you already own Meme Maker, worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.

Last night I was at a comedy gig, and the compere did an amazing job of getting us excited for the acts – but only because his own material was so terrible. I won’t name names. I’m not here to rag on the guy, but… As most comperes do, he was trying to get the audience onside by making jokes about the area the gig was in – Peckham. But he couldn’t decide whether Peckham was “posh”, “grim”, or “hipster” – changing his frame of reference for us from joke to joke, presumably because he just had a load of disconnected material that he was desperately trying to make fit. Come on, mate. It can either be ‘the Arkham Asylum of southeast London’ OR ‘smashed avocado and oat milk flat whites-ville’. Not both. At the end of the show, he admitted he’d never been to Peckham (SHOCKER). He also blamed the audience for our lack of “being up for it” rather than being aware that we weren’t up for it because he didn’t relate to us – the people who live in Peckham.* *The part of London that was famously also home to Del Boy and Rodney Trotter – which honestly might’ve led to better jokes, despite being a 40 year-old reference… His jokes were all technically sound. Set up, misdirection, punchline. Everything was there. We should have been laughing. But the punchlines didn’t relate to us – the audience – so no one laughed. In fact, some of us – while we were busy not laughing – made a mental note to absolutely destroy the guy in an email the following day. (Top tip: never invite someone who spends all day analysing jokes to your comedy gig.) If you want your jokes to land – they can’t just be ‘technically funny’. You need to make them ring true for your audience. That’s why in The Social Success Machine Blueprint & Masterclass, we have a whole chapter dedicated to making sure your jokes land easily: “Become Binge-Worthy Effortlessly”. Finding your audience’s Relatable Truths is the secret to always getting laughs. These are things that make your audience go, “OMG, that’s so me”, or “that’s so true”. It might be a Batman reference, a witty observation about the hipster-y way they take their coffee, or a throwback to a beloved 80s sitcom – but you can’t just rapid-fire all of the above and hope for the best. There are 12 different types of Relatable Truth you need to gather if you want to craft a mix of content to entertain, engage and – most importantly – SELL. If you want to be sure all your jokes get laughs, you can pick up a copy of The Social Success Machine Blueprint & Masterclass here: https://whitelabelcomedy.com/tssm-blueprint-social What’s the offer? A huge discount and a FREE copy of one of our most popular products. Details are all here: https://whitelabelcomedy.com/tssm-blueprint-social In the meantime, I’m off to grab a late brunch while dressed as the Joker. It’s the Peckham way.

Sweeping statements SUCK. (Every last one of them, no exceptions…) But I will say this: clean jokes ALWAYS work.  If you don’t swear… You don’t insult anyone in any other way (and trust me – there are plenty of options) And you’ve got a genuinely funny joke?  Then I’m certain you’ll see more engagement on social media than ever before.  We teach brands how to use brand-safe jokes to drive engagement and sales in The Social Success Machine Blueprint & Masterclass.  And we give brands templates to make brand-safe jokes in minutes with Brands Against Mundanity Meme Maker Edition.  And right now, we have them on offer.  When you pick up a copy of The Social Success Machine Blueprint & Masterclass, you’ll get Brands Against Mundanity Meme Maker Edition for free.  (And if you already own Meme Maker? Worry not! YOUR bonus will be a different edition of Brands Against Mundanity of your choice or – if you’ve already got all of those – a random edition of Brands Against Mundanity Monthly. In other words – you’ll get brand-safe joke templates galore, on us.)  You can check out the offer here:  https://whitelabelcomedy.com/tssm-blueprint-social And, of course, if you’re aiming to be ‘edgy AF’ and you want to write sweary jokes that run the risk of offending some people, you can easily use our methods to do that too. They’re a bit like cocktail recipes in that respect – you can either make them tasty and suitable for everyone, or you can chuck in something most people think is gross. Like an olive, or the C-word. Check it out, you rebellious mofo you: https://whitelabelcomedy.com/tssm-blueprint-social

How do you repair a boiler?? is what I typed into YouTube… Because there was no way I was going to pay someone to do something I could probably manage myself. But in my haste to grab a wrench, wrangle the sprockets and recalibrate my dodgy danglewidget three turns to the left, I was forgetting the sage words of best-selling author and business coach Dan Sullivan… “Who, not how.” Meaning – in almost every situation – it’s better to find a “who” (e.g. a qualified boiler repair technician)… That can already do the “how” (e.g. repair a boiler)… Rather than going to great lengths to work out how to do it yourself, which very often delivers sub-optimal results…  (e.g. My boiler exploded, brought down the ceiling and destroyed my vivarium – the rare and venomous inhabitants of which are now slithering into unwitting new abodes across southeast London.)   It’s also a nice way to segue into saying “we can make your social content for you”.  Following our Jokes that Sell formula, our team of A-list comedy writers can create brand-safe jokes precision crafted to convert your followers into devoted customers. In other words, we’re the WHO that knows the HOW – so you can sit back and HAHA.  Book a free virtual coffee so you can see for yourself how White Label Comedy can help grow your business here:  https://whitelabelcomedy.com/contact/schedule-a-call-wlc In the meantime, I’ll be searching YouTube for ‘how do you catch 800 snakes’.

With reflexes faster than a mousetrap after a triple espresso, I STOMP the brake… To avoid rear-ending the guy who just swerved right in front of me on a dual carriageway, only to immediately slow down.  I promptly overtake him, only to pull in front and slow right down like the vindictive child that I am   “Luck you, brotherlucker!” …certainly rhymes with what I said.  A second later, he’s back in the fast lane trying to get me again. “Oh no you don’t”, I start to accelerate when… Uh-oh.  Red light.  We both hit the brakes. We’re stopped.  Side-by-side. I can hear the filthy trap beats booming from his sub-woofer. He can hear the Hamilton soundtrack pounding from mine.  My hands tighten around the steering wheel.  My eyes fixed on the lights.  Getting ready to smoke this fool.  Then it hits me – this is exactly what brands that aren’t seeing results on social media do… (Except they’re usually not doing it in a lime green 2010 Ford Ka.) They spend so much time looking at what other brands are doing, they forget to focus on the road ahead.  Sure, have a look around you – but never take your eyes off the road.  In other words, stay aware of what your competition is doing, but never take your eyes off the customer. Stare at them. Study them. Do your research… You don’t have to know everything about them – but you need to study them closely enough to know what makes them tick… And when you do this well, you’ll start to identify what we call their ‘Relatable Truths’.  These are the sentiments, statements and strongly held beliefs that – when they see them represented out in the world – make them exclaim, “that’s so me!” (Obviously at this point my arch nemesis had long since sped away and the cars behind were honking at me to quit inner-monologuing and move. But I didn’t care.) Because once you start using Relatable Truths in your content, you’ll see more engagement than you ever imagined.  It’s one of the main things we teach in The Social Success Machine Blueprint and Masterclass. It’s one of the key ingredients you’ll add to our templates in Brands Against Mundanity Meme Maker Edition.  And both are currently on a bundle offer.  You can grab them both for less than the cost of a speeding ticket here:  https://whitelabelcomedy.com/tssm-blueprint-social   P.S. My lawyers have urged me to clarify that the above account of dangerous driving is ‘a work of imaginative fiction’, as opposed to something that ‘definitely happened last Wednesday and was extremely cool, 100% would do again’. Just so we’re clear.

Take a look at this: On the surface, it’s just a joke about marketing.  But if you dig deeper, it’s more than that. It’s a work of genius to rival Dickens, Joyce and Austen combined. It’s a coded message from my masters at the Church of Scientology?? It’s a joke about marketing that highlights a specific and relatable problem – that good CPCs are hard to achieve.  If this post just said, “Struggling to get a good CPC?” it probably would have gotten zero engagement.  (Same goes for “Hey, do you wanna join the Church of Scientology?”) But framing it within a joke got us a boatload of likes, comments and shares.  Helped us build an audience of people interested in improving their marketing efforts.  And ultimately, it helped to bring us customers from social media. (And yes – when we attached this creative to an Ad, it delivered us a satisfyingly low CPC. Thanks for asking!)  This is how we approach every single joke we write.  We don’t just write jokes for the sake of it.  They’re laser-focused to grab the attention of your target customer. To resonate with how they already think and feel.  And ultimately help you sell your solutions to their problems.  If you want our team of top comedy writers and A-list markets doing this for your business*… *Or indeed your quasi-religious cult… You can book a virtual coffee with the team and together, we’ll create a foolproof plan to inject more of the RIGHT kind of funny into your funnel… and send your sales through the roof!   Book your chat here: https://whitelabelcomedy.com/contact/schedule-a-call-wlc

Some people think Lord Of The Rings is about power.  Others say it’s about friendship.  Personally, I think they’re about the importance of having a substantial cooked breakfast before you go hiking.  Anyway…  More to the point. Those 3 movies are like 9+ hours long, and the fans still wanted more. So they made 9+ hours of Hobbit movies.  But still, people wanted more. Now a whole 8-part TV series – Rings of Power – is coming out.  And once it’s over, I bet people will still be asking for more.  Because people just can’t get enough of entertaining content. (It’s a lot like a dangerously addictive magic mind-control ring in that regard.)  The same is true on social media.  Content doesn’t flop because it’s too long.  Or too short. Or even because there are too many dwarf singing sequences.  When content fails to make an impact, it means it’s just not entertaining enough. For example…  One of our clients was struggling to get engagement.  Their average post was seeing maybe 10-20 likes.  But once our in-house team wrote some killer jokes to pump up their entertainment factor, they saw a 100x increase in engagement.   They even inadvertently tested it.  They posted one of their old-style pieces on the same day as one written by our top comedy writers. Their old style got 9 likes – ouch.  Whereas the new entertaining content crushed it and got 1,100 likes…241 shares…and 37 comments.  Now THAT’S what I call An Unexpected Journey!* *Yeah, I hate myself too. If you’d like to have our team of A-list comedy writers create brand-safe jokes for your business, you can book a chat with one of the team. We’ll discuss how we can strategically inject belly laughs into your marketing – to create lifelong fans…and supercharge your sales.  (And if you like, we can also discuss my ideas for an immersive musical theatre extravaganza recounting the life and rhymes of Tom Bombadil…) Book your chat here: https://whitelabelcomedy.com/contact/schedule-a-call-wlc I’m off to eat a big breakfast then chuck a ring into a volcano. 

Be kind. Share with others.  Don’t put that in the dishwasher like that no look it goes like this ok jesus f****n christ it’d be quicker to do it myself… If you’ve ever tried teaching these things to a child, you’ll know they don’t like to hear it. Sometimes it sticks.  But often, you just repeat yourself (louder, with added hand gestures and perhaps the threat of confiscating the iPad) and try to teach them again.  But, when they see their favourite TV and movie characters doing something, they often start adopting the same behaviour without complaint.  Sometimes that’s something truly abhorrent like running around, snorting like Peppa Pig… (Or worse – running around snorting like Scarface…) But other times, it’s a welcomed behaviour.  Like “rescuing” – aka helping – their friends because they saw Buzz Lightyear do it.  The point is… When the message is wrapped up in some form of entertainment – like in a movie – they’ll happily ‘learn’ the lesson. But, here’s the secret… Adults are like this too.  We’re CONSTANTLY told about things we’re supposed to do, yet we don’t listen.  But, when a lesson is wrapped up in some form of entertainment…  You guessed it. We’re all ears (well, ears and fingers – for tapping screens and opening wallets).  Just like kids, adults adopt behaviours from entertainment.  Don’t believe me..? Ever been told, “If at first you don’t succeed… try, try again”? And thought, “F*ck that, I like doughnuts and ain’t nothin’ going to stop me eating ‘em”.  Then you watch Rocky and hear… “It ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward.”  And then you’re like, “Yeah, ain’t nobody goin’ to stop me”.  That’s the same lesson, FYI. And it doesn’t matter what the message is. A life lesson.  Or a sales message.  Wrap it up in entertainment, and people will not only hear it… They’ll act on it, in precisely the way you want ‘em to.  Our go-to is, of course, comedy.  Comedy is so universal – everyone enjoys a clean joke.  And if you make the joke relevant to a specific group of people, it’ll start attracting them to your business in droves.  Plus, it’s way easier to do than most people think.  We’ve made a 90-minute masterclass and bundled it with our Brands Against Mundanity Meme Maker Edition to make it paint-by-numbers simple. Now anyone can make brand-safe jokes that attract customers in minutes.  You can check out this limited-time bundle here:  https://whitelabelcomedy.com/tssm-blueprint-social

Are you caught in the value trap? I see it so often.  Content creators take great care in making seriously valuable social media posts to try to get ahead.  Giving away all their best advice… 14 Things You Didn’t Know You Could Do With Manure Only to see their competitors try and outdo them… 14 Things You Didn’t Know You Could Do With Manure (plus one bonus sex tip)  And eventually, your whole market is so over-saturated with “top tips”, “ninja hacks” and “comprehensive guides to using manure in the bedroom” that no one cares anymore.  Engagement dries up.  But how do you get ahead if you can’t “give more value”?  Easy.  Become more entertaining.  Give exactly the same advice you were giving before*, but wrap it up in entertainment.  *Unless you actually were giving manure-based sex tips. In which case, stop that now. Eventually, people tire of learning.  They don’t want lectures.  But they DO… Come out of 3-hour movies begging for more… Scroll through hours of videos of adorable pugs having so much difficulty on a trampoline that it borders on animal abuse and… Binge entire seasons on Netflix in a weekend. All because humans will never tire of entertainment.  And what kind of content is universally entertaining?  You guessed it… Gladiatorial combat between man and beast.  But also… Comedy.  It doesn’t matter if you used the right #hashtag. Or if you posted at the ‘optimal time’.  If a post is funny, it’ll get engagement on social media.  And if it’s only funny to your target market – making you one of the insiders – it’ll help boost sales too. You read that right. If it’s funny to a smaller audience, it’ll actually make you more sales.  You can learn our system for reliably turbo-charging your social content with comedy and… …get fill-in-the-blank memes to create engaging, sales-boosting content in minutes with… The Social Success Machine Blueprint & Masterclass and Brands Against Mundanity Meme Maker Edition bundle (plus one bonus sex tip) here:  https://whitelabelcomedy.com/tssm-blueprint-social   P.S. While it’s on offer, this bundle costs less than a fresh barrow of horse poop, but… Has the power to drive more sales from social media than you’ve ever seen before: https://whitelabelcomedy.com/tssm-blueprint-social

When we make content to drive engagement and sales for our clients… We don’t do silly dances… We don’t ram posts with #hashtags… We don’t troll other accounts to stir up ‘brand drama’ that reads about as convincingly as a rejected scene from a scripted reality show… And we certainly don’t tempt them with a bit of leg before directing them to my OnlyFans (any more). And you don’t need to either, because none of that matters for building an engaged audience willing to buy from you. What we do is show the audience that we ‘get them’, by making inside jokes. I don’t mean inside jokes as in jokes that only people who already follow us would get. And I don’t necessarily even mean ‘jokes about being stuck inside during the pandemic’ – although we made plenty of those. I mean, jokes that anyone who’s a potential customer in our client’s niche would understand, and enjoy. Jokes that resonate with their lived experience. (So yes, that might include jokes about being stuck inside during the pandemic, getting very lonely, drawing faces on fruit and Googling “how much money can an ex-TV producer with hairy legs make on OnlyFans”, for example…) It shows the audience that we get them. We understand their troubles, and we’re here to help. Today, they’ll enjoy the joke. Tomorrow (or, you know, the tomorrow after tomorrow), they’ll buy something. That’s not something that I ‘hope’ will happen btw. It’s a proven fact. It’s basically science (but for cool people). Studies have shown that when you make customers laugh – you instantly become more likeable…more persuasive…and more believable. Which are all essential traits in building relationships and making more sales. It’s why being funny is at the core of everything we do for clients. But remember – it’s not about making any old joke. It’s about making jokes that the people you’re trying to serve will RELATE to. That’s what we teach in The Social Success Machine Blueprint and Masterclass. And it’s what we use to fill in the blanks in our Brands Against Mundanity Meme-Maker. Both of which are currently available on a sweet bundle offer, for less than the price of a DIY leg-waxing kit (or so I’m told). Check out the bundle here: https://whitelabelcomedy.com/tssm-blueprint-social That’s not a link to my OnlyFans. I promise.

BANG! Zane hits his fist on the desk… …slams his laptop closed… And stomps out of the office. Mark: “Jill, what’s up with Zane?” Jill: “His social posts aren’t getting any likes.” Mark: “But I thought we’d decided to give away all our best advice for free?!” Jill: “We have, but it’s not working.” Mark: “Oh… that’s awkward.” Jill pulls out a box from her bag. “This will solve all Zane’s troubles,” she says. She places a little card on the box that says: “Fill in the blanks and watch the magic happen.” Mark: “I don’t think tickets to a magic show will help… Besides, remember how upset HR got when Zane tried to pull Sally out of a hat at the Christmas party?” Jill: “It’s not tickets to a show, you dummy. It’s a secret weapon for better social content. He fills in these joke templates and gets more engagement than he’s ever seen.” Mark: “You know anyone will see right through this story, right? It’s obviously a weird, last ditch attempt to pitch Brands Against Mundanity.” Jill: “Shh, stay in character; you’re going to break the 4th wall and ruin everything. Commit to the bit!” Mark: “Fine, then I guess you’ll want me to ask… what do they does Zane have to do? Jill: “I’m glad you asked, Mark. He just has to take out the $1 trial, and he’ll get… An exclusive monthly delivery of 31 hilariously topical, fill-in-the-blanks social media templates – sent straight to his inbox. Each set of these never-before-seen joke templates is precision-crafted by a team of A-List TV Comedy Writers – and includes an EXPLOSIVE mix of: Text Jokes…Graph Gags… And Meme-Maker formats… …so, Zane will NEVER run out of inspiration for his social media posts, ever again.” Mark: “Smooth Jill, totally natural.” Jill: “Thanks. I’m thinking of writing a one-woman show and taking it to Edinburgh next year actually… The details are here: https://shop.whitelabelcomedy.com/bam-monthly-1dollartrial Mark: “I thought they were in a box on Zane’s desk?” Jill: “Quiet you”. And that’s all, folks! Characters in order of appearance: Zane – played by Adam. Mark – played by Adam Jill – played by.. er.. Adam