3 Easy to Fix Social Media Mistakes
Post entertaining and engaging content that triggers a flood of likes… comments… shares and sales If you’re fed up with
Adam Hunt is the creative director of White Label Comedy – the social media, digital marketing and creative agency powered by comedy writers and copywriters.
With a career that straddled the worlds of broadcast TV and branded content – Adam has also Produced The One Show (the BBC’s flagship entertainment show, with 4 million viewers on a good night), and generated creative ideas (and written scripts) for brands of all shapes and sizes – including Xbox UK, Uber, Plated.com, Rev, Curaleaf and Magellan Healthcare.
He brought together the best comedy writers from his time in TV, and the most talented creatives from his time in advertising, to create the White Label Comedy Hive-Mind.
Post entertaining and engaging content that triggers a flood of likes… comments… shares and sales If you’re fed up with
If you run Facebook Ads, you’ll want to lean in for a second. Already optimised your targeting and honed your
I bet you’re running at least one Facebook Ad right now, aren’t you? And if so – I guarantee you
If you read my last blog, you’ll already know that success on social media isn’t about giving your audience content
I know you’ve got a lot of blogs vying for your time, so I’m gonna make this one count by
I bet this is the only blog you’ll read this month that includes the words Publius Flavius Vegetius Renatus. But
It only takes a split second – and often it’s entirely subconscious – but there’s some pretty intense psychological shiz
If you feel like you’re pouring too much time, energy and money into your socials – and getting less and
I’ve got a confession for you, dear reader… And because it’s coming from the Creative Director of a Creative and
“People just don’t want to engage with brands on social…” A great way to explain away those results – but
There are two ways to sell on social. The first is to post like a robot. Here’s the product. Buy
Know what Kim Kardashian, The Museum of Modern Art and The Sims all have in common? This time yesterday –
McDonalds did something this weekend that can teach us all a valuable lesson about brands on social. it’s always “when
When brands interact on social, their audiences love it. Often, that interaction is adversarial. Wendys and Burger King literally go
Two quick questions: 1 – do you run a small business? 2 – do you end up taking on 99%
“Topical comedy’s a bit risky for brands though, isn’t it Adam?!” Yes – but only if you don’t know what
When Michael Dubin was offered a warehouse full of surplus razor blades in 2012, he had a bold idea. Once
Even before this pandemic – 1 in 8 marketing dollars was being spent on social media. (Unlike the Mad Men
How much of your marketing is about creating conversations? Arming your audience with stories about your brand that they’ll want
With the world still on lockdown, economies shrinking, and trips to the shops feeling more like Ninja Warrior than Supermarket
If you’ve read Mark Schaefer’s book ‘Marketing Rebellion’, you’ll know that two thirds of consumers will choose, switch to, avoid
We’ve all been there You identify a change that – if made – could change the game for the company.
Right now, I wouldn’t be too surprised if you were torn between two competing needs: 1 – The need to
Look around you. (And by ‘around you’, I mean at the other brands in your space…) (And by ‘in your
There’s something we need to get straight. “The game has changed” is something we’re all hearing on a daily basis
Summer is fast approaching and this year it looks set to be…different. We’re sure you’ve noticed. In fact, the whole
We all have strengths and weaknesses. Perhaps you’re great at writing emails that generate leads, but don’t know your Twitter
Digital marketing can seem like a sprawling subject to the uninitiated. The good news is it’s not as complicated as
Whether you’re just starting out in digital marketing, or you’re a digital marketing professional looking to optimise your existing e-commerce
We offer our clients the opportunity to have us work for them in secret – they get to literally “White
Did you know that Instagram and Facebook are now two of the main platforms that consumers use to research products
Whether you’re heading up the digital marketing team for a global brand, or setting up a small business and doing
Back in 2009, a team of creatives from Ad Agency VCCP strolled into the offices of price comparison website Compare
Ok – this is it. The big one. This is our definitive list of the 50 funniest commercials of all
Why we need branded comedy content now, more than ever As my two friends stared back at me through the
6 months ago today, I walked away from a job I almost loved – in order to build a company I’m officially head over heels in love with. The two are inextricably intertwined – and today, if you’ll indulge me, I want to tell you the story of how, and why, this all began.
If you’ve got a limited budget, should your marketing strategy prioritise the new school of likes, shares and social media ads? Or is old school inbox infiltration still your safest bet for lead generation and sales? We’ve weighed up the pros and cons of email marketing and social media to help you maximise the impact of your marketing efforts.
Your small business needs to have a strong social media presence – but the time, budget and personnel constraints that are inherent to marketing for small businesses can make it feel impossible to compete with the big guns, and elevate your content above all the noise. Here’s how, and why, comedy can help.
Have you met Tyrrells? They make crisps, and they occasionally make jokes on Twitter. We take a look at their
It’s time to celebrate the heroes of social media marketing – the social media managers with a sense of humour (or “sense of humor”, if you’re stateside) so well honed that they’re able to dominate on Twitter and Facebook.
As comedy writers, we value laughter above nearly everything else. So yeah, we’ll admit it. Every now and again, we
Your Social Media Customer Service Team are dealing with problems in public – and that makes them, and the work they do, content. And yes – if you’re funny, that content can go viral. But that’s not the only benefit good humour can bring.
The hotel industry is defined by competition. Whether it’s other hotels, swanky apartments or even a futon on Airbnb, there’s
Keen to use comedy content to boost brand awareness but not sure where to start? Here are 15 ways you can easily give your brand a sense of humour.
Without an effective social media marketing strategy, you’re just shouting your brand message into the wind – and paying a hefty premium to do so. Our simple 5 step process will save you time, money, and a whole load of heartache.
Done right (with your brand painted as the hero, and the jokes lining up with your brand message), comedy doesn’t backfire. Here are 5 reasons why you really don’t need to be scared of using comedy in your marketing mix any more.
Marmite’s marketing over the last couple of years has centred around the idea of turning ‘Marmite haters’ into ‘Marmite lovers’
Every business needs a website, especially in this fast-paced digital world where your business can easily be forgotten if you
One product, two different Ads – the one that made us laugh has already had 93x as many eyeballs on it. And it’s almost certainly converted a higher percentage of those into sales, too.
We break down the humour in Ads from four FinTech firms – to see what worked, what didn’t, and what we can all learn from their success (and their failures).
Our Free E-Book will help your brand find the sense of humour you never realised it could have – so you can turn its message into comedy content quickly, easily, and effectively.
I often find myself wondering just how much the use of humour in advertising has changed over the years –
As a marketer (and as a former single man) I’ve seen countless Dating Apps burst onto the scene with a
Yesterday, the BBC unleashed its Christmas Campaign. Just after Strictly Come Dancing on BBC One – the “#XmasLife” advert got
White Label Comedy is a Creative Agency powered by a hive mind of Comedy Writers and Advertising Copywriters – working
White Label Comedy is a Creative Agency powered by a hive mind of Comedy Writers and Advertising Copywriters – working
White Label Comedy is a Creative Agency powered by a hive mind of Comedy Writers and Advertising Copywriters – working
White Label Comedy is a Creative Agency powered by a hive mind of Comedy Writers and Advertising Copywriters – working
White Label Comedy is a Creative Agency powered by a hive mind of Comedy Writers and Advertising Copywriters – working
White Label Comedy is a Creative Agency powered by a hive mind of Comedy Writers and Advertising Copywriters – working
Facebook Ads are costing the earth but failing to deliver? Socials stagnant? Sales page not selling? A sense of humour is aways the answer.
We’ve recently increased capacity, and are ready to open our doors to a small number of new clients. Want to know what life might be like with TV’s best comedy writers going to bat for you and your brand on a daily basis? Book in a call and let’s talk about how humour can help you reach your goals.
FREE Download: 20 brand-safe joke formats that businesses of all shapes and sizes can use to entertain, engage and sell.