Adam Hunt is the creative director of White Label Comedy – the social media, digital marketing and creative agency powered by comedy writers and copywriters.

With a career that straddled the worlds of broadcast TV and branded content – Adam has also Produced The One Show (the BBC’s flagship entertainment show, with 4 million viewers on a good night), and generated creative ideas (and written scripts) for brands of all shapes and sizes – including Xbox UK, Uber,, Rev, Curaleaf and Magellan Healthcare.

He brought together the best comedy writers from his time in TV, and the most talented creatives from his time in advertising, to create the White Label Comedy Hive-Mind.

How to sell a dirty secret…

If you read my last blog, you’ll already know that success on social media isn’t about giving your audience content

Do you have anything to declare?

It only takes a split second – and often it’s entirely subconscious – but there’s some pretty intense psychological shiz

I’ve got a confession…

I’ve got a confession for you, dear reader… And because it’s coming from the Creative Director of a Creative and

Burning Out?

Two quick questions: 1 – do you run a small business? 2 – do you end up taking on 99%

Digital Marketing Header

Digital Marketing

Digital marketing can seem like a sprawling subject to the uninitiated. The good news is it’s not as complicated as

The match made in heaven that built White Label Comedy

6 months ago today, I walked away from a job I almost loved – in order to build a company I’m officially head over heels in love with. The two are inextricably intertwined – and today, if you’ll indulge me, I want to tell you the story of how, and why, this all began.

Why Email is Still More Effective than Social Media Marketing

If you’ve got a limited budget, should your marketing strategy prioritise the new school of likes, shares and social media ads? Or is old school inbox infiltration still your safest bet for lead generation and sales? We’ve weighed up the pros and cons of email marketing and social media to help you maximise the impact of your marketing efforts. 

Why small businesses should use comedy in their social media marketing

Your small business needs to have a strong social media presence – but the time, budget and personnel constraints that are inherent to marketing for small businesses can make it feel impossible to compete with the big guns, and elevate your content above all the noise. Here’s how, and why, comedy can help.

The Funniest Brands on Social Media

It’s time to celebrate the heroes of social media marketing – the social media managers with a sense of humour (or “sense of humor”, if you’re stateside) so well honed that they’re able to dominate on Twitter and Facebook.

Comedy Social Media Customer Service

4 More Reasons to Make Your Social Media Customer Service Funny

Your Social Media Customer Service Team are dealing with problems in public – and that makes them, and the work they do, content. And yes – if you’re funny, that content can go viral. But that’s not the only benefit good humour can bring.

marketing your hotel online

Hotel Online Marketing

The hotel industry is defined by competition. Whether it’s other hotels, swanky apartments or even a futon on Airbnb, there’s

5 Steps to an effective Social Media Marketing Strategy

Without an effective social media marketing strategy, you’re just shouting your brand message into the wind – and paying a hefty premium to do so. Our simple 5 step process will save you time, money, and a whole load of heartache.