Adam Hunt

“People just don’t want to engage with brands on social…” A great way to explain away those results – but

There are two ways to sell on social. The first is to post like a robot. Here’s the product. Buy

Know what Kim Kardashian, The Museum of Modern Art and The Sims all have in common? This time yesterday –

McDonalds did something this weekend that can teach us all a valuable lesson about brands on social. it’s always “when

When brands interact on social, their audiences love it. Often, that interaction is adversarial. Wendys and Burger King literally go

Two quick questions: 1 – do you run a small business? 2 – do you end up taking on 99%

“Topical comedy’s a bit risky for brands though, isn’t it Adam?!” Yes – but only if you don’t know what

Even before this pandemic – 1 in 8 marketing dollars was being spent on social media. (Unlike the Mad Men

How much of your marketing is about creating conversations? Arming your audience with stories about your brand that they’ll want

With the world still on lockdown, economies shrinking, and trips to the shops feeling more like Ninja Warrior than Supermarket

If you’ve read Mark Schaefer’s book ‘Marketing Rebellion’, you’ll know that two thirds of consumers will choose, switch to, avoid

We’ve all been there You identify a change that – if made – could change the game for the company.

Right now, I wouldn’t be too surprised if you were torn between two competing needs: 1 – The need to

Look around you.  (And by ‘around you’, I mean at the other brands in your space…) (And by ‘in your

There’s something we need to get straight. “The game has changed” is something we’re all hearing on a daily basis

Summer is fast approaching and this year it looks set to be…different. We’re sure you’ve noticed. In fact, the whole

We offer our clients the opportunity to have us work for them in secret – they get to literally “White

Why we need branded comedy content now, more than ever As my two friends stared back at me through the

6 months ago today, I walked away from a job I almost loved – in order to build a company I’m officially head over heels in love with. The two are inextricably intertwined – and today, if you’ll indulge me, I want to tell you the story of how, and why, this all began.