This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account.
We've made a Christmas ad with Duncan from Blue. (Keira Knightley wasn't available.) pic.twitter.com/IahUEkWrsB
— innocent drinks (@innocent) December 18, 2019
This perfectly pitched parody of ‘Love Actually’ is a sequel to Innocent’s other advert featuring Duncan from Blue. They say the sequel is never as good as the original. But in this case… ok, so in this case it’s true.
However, this Christmas advert still serves up some satisfying branded comedy. In addition to the clear references to an iconic but kind of creepy scene from a Christmas classic romcom, we get more jokes at Duncan’s expense, more plugs for the Innocent blue drink and a funny custom Christmas carol playing in the background. What’s not to like!?
Hats off once again to Innocent’s creative team. This video owes its two million views to the funny idea at its core, combined with a strong script that’s packed full of gags. Of course, having Duncan from Blue helps (but apparently he’s available for pretty much anything these days)
You can read more in our comprehensive article where we analyse how Innocent used comedy to become officially Awesome on Social Media! There’s no doubt that they are one of the funniest brands on social media.