This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account.
TODAY IS GREYER THAN:
3. George Clooney's hair
4. An elephant wearing joggers
5. Unbuffed silverware
6. Black and white movies
7. A dolphin convention
8. Gandalf riding a seal
9. A smudged zebra
10. A rainbow through the eyes of a dog
— innocent drinks (@innocent) February 24, 2020
This tweet capitalises on two fundamental truths:
- Everyone loves moaning about the weather.
- Twitter loves a funny list.
In fact, we love them too. List-based gags like this are a great opportunity for comedy writers to show off their ability to pack multiple laughs into a single social media post. Note how this example follows the number one rule of comedy: escalation, escalation…ESCALATION! The list items get increasingly obscure as the list progresses — and it’s this highly imaginative weirdness that makes the post delightfully funny.
We absolutely love ‘Gandalf riding a seal’, ‘a smudged zebra’ and ‘a rainbow through the eyes of a dog’. Fantastic work yet again from the Innocent Drinks social media team!
You can read more in our comprehensive article where we analyse how Innocent used comedy to become officially Awesome on Social Media! There’s no doubt that they are one of the funniest brands on social media.