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2000 AD Comics – Judge Death

Why we love it: Those unfamiliar with 2000 AD Comics won’t fully ‘get’ this one. But their audience absolutely did, and that’s what matters. In just one word and one image of their character ‘Judge Death’, they managed to jump on a trending political conversation in a way that felt brand-safe… even though it was about the death penalty. What you can learn from it: Two things. Firstly, if you’re not actively spending time on

Three UK – Hey UK, The Real 5G Future is Here (2020)

Synopsis Three mobile network promises to help the UK avoid a ‘bleak’ future that ‘sucks’, by delivering technologically advanced excitement with their ‘real 5G’. This three-minute monster of an advert has a VFX budget bigger than your average Marvel movie, and layered gags galore. But is it any good? Review This ad wastes no time in fulfilling the basic aims of advertising in the first twenty seconds: Establish your consumer’s ‘paint points’, which in this

Pringles – Rick and Morty x Pringles – Super Bowl Ad (2020)

Synopsis This is Pringles’ third attempt at getting us on board with the rather odd idea of ‘flavour stacking’ via a funny Super Bowl commercial. And they may have finally cracked it. Review This feels like Pringles finally found the right angle – a suitably mad way to sell us on their mad idea. Of course, it’s a direction that only works off the backs of its predecessors that didn’t quite land. By showing willingness

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