Why we love it:
Those unfamiliar with 2000 AD Comics won’t fully ‘get’ this one. But their audience absolutely did, and that’s what matters. In just one word and one image of their character ‘Judge Death’, they managed to jump on a trending political conversation in a way that felt brand-safe… even though it was about the death penalty.
What you can learn from it:
Two things. Firstly, if you’re not actively spending time on social platforms – other than to post your pre-prepared content – you’re missing out on golden opportunities to join trending conversations. And secondly, the only audience that matters is your audience. Don’t be afraid to create content that only the nerds of your niche will ‘get’.
