Why we love it:
Ryanair are great at jumping on board a trending topic – and spinning it around so that their take on it fits perfectly into the Ryanair world.
Here, they’ve taken the meme that arose from Finland’s Eurovision entry (“cha cha cha”) and connected the dots between the lyrics, and a relatable pain (something Ryanair’s audience love to hate).
What you can learn from it:
With the right treatment, you can make ANYTHING about you and your audience.
And yes – mostly, you do it by cleverly linking topics. But as Ryanair have shown, you can also make it work just by playing around with word sounds too.
