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Why we love it: In contrast to the other meme from RyanAir we’ve looked at in this issue, this one capitalises on a trending topic (the Little Mermaid remake, and the negative audience response to CGI Flounder). What you can learn from it: The “before X / after X” meme format is an easy and versatile one that any brand can use – either to entertain your audience by highlighting a Relatable Truth (as in
Why we love it: The RyanAir team know that memes highlighting their audience’s Relatable Truths around holidays and flying (in this case an unexpected Small Joy) will always resonate with their audience more strongly than attempts to directly showcase the specific benefits of their offering in meme form (e.g. “When you realise you can fly to Majorca for less than £20”). And of course, by reminding the audience of the Small Joys they may have
Why we love it: Ryanair are great at jumping on board a trending topic – and spinning it around so that their take on it fits perfectly into the Ryanair world. Here, they’ve taken the meme that arose from Finland’s Eurovision entry (“cha cha cha”) and connected the dots between the lyrics, and a relatable pain (something Ryanair’s audience love to hate). What you can learn from it: With the right treatment, you can make
Why we love it: Jacks Flight Club have paired one of their audience’s Relatable Truths (we’d call it a Small Joy, if you want to get specific) with the oft-used image of Robert Downey Jr looking relieved. It’s not complicated. At all. And yet it’s highly effective. What you can learn from it: The reason this one flew *ahem* is that 12,000 people strongly related to having had (or wishing they could have) the feeling
Why we love it: This is comedy content creation at its laziest – letting your audience write the jokes for you. Here, Alexa UK have found funny UGC (User Generated Content) out in the wild, that speaks to one of their audience’s Relatable Truths (“My kids interact with Alexa in unexpected ways”). All that remained was to give it the minimumeffort ‘screenshot on a branded background’ treatment, and they had a solid post that ended
Why we love it: The air travel industry has a strong track record when it comes to comedy on social media, spearheaded by RyanAir – so it’s great to see Jacks Flight Club getting in on the action. This one’s not so much a joke as a pithily expressed relatable truth – but you can expect to see their memes in a future Swipe File! What you can learn from it: Sometimes all it takes
Why we love it: Posted the day after Spain were knocked out of the World Cup by unlikely victors, Morocco, it made sense for Ryanair to stick them on the plane home. Combined with the seasonal (Christmas) topicality of the popular ‘elf on the shelf’ meme, this one is working on a couple of different levels. What you can learn from it: We give you fresh, original joke formats every month. But don’t be afraid
Why we love it: Ryanair are posting comedy across all platforms – but we love how they’ve adapted their content for each. They’ve developed a unique lo-fi branded design format for memes on Instagram which – when paired with an observation that’s genuinely relatable for their audience – consistently delivers great engagement for them. What you can learn from it: You can add your branding to your memes. Just make sure it doesn’t get in
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
