Why we love it:
Ryanair are posting comedy across all platforms – but we love how they’ve adapted their content for each. They’ve developed a unique lo-fi branded design format for memes on Instagram which – when paired with an observation that’s genuinely relatable for their audience – consistently delivers great engagement for them.
What you can learn from it:
You can add your branding to your memes. Just make sure it doesn’t get in the way of the joke, or worse – make the post look sterile or salesy. And above all – memes should always hinge on a relatable truth that’ll make your audience go “yes, that’s so me!” just before they smash the like button.
