Why we love it:
Copywriter Dave Harland loves poking fun at the self-proclaimed thought leaders and trend-hoppers of LinkedIn. And his audience loves him for doing it.
This carousel post is a solid satire of the unfortunately still current trend of posting AI tips. Not only is it entertaining, it also positions AI writing tools (and those who espouse their benefits) as laughably inferior to Dave’s own services.
What you can learn from it:
Consider the alternatives to your product/ service – what could your audience use, buy or do instead of coming to you?
Now – how can you satirise those alternatives? Spoof product gags (like the 10 that Dave presents here) are a great option – but you can also do it through memes, dictionary definition gags and more. Look to BAM Monthly for readymade templates and inspiration.
