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Funniest brands on Social Media (and TV)
The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Paddy Power – Vote on the poll
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Why we love it:
Ahead of the England vs USA Football World Cup game, Paddy Power entertained their sports-obsessed audience with a ‘USA vs UK’ poll in their Instagram stories. We love the topicality, the silliness, the interactive element and even the effort they’ve put into the design (where other brands might have stuck to using the platform’s native tools, someone’s clearly opened Canva for this one).
What you can learn from it:
Experiment with polls in your Instagram stories. Not only do they make great engagement bait – you can also use them to learn something about your audience (beyond which word they use for ‘fried discs of potato sold in foil bags’). You can then use the insights to create even more relatable content.
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