The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: Paddy Power are total pros when it comes to clashing multiple topical ingredients into a single piece of comedy content. This came the morning after an Arsenal defeat AND at a time when the world was talking about Oscar winner Banshees of Inisherin (which this image is from). What you can learn from it: In Brands Against Mundanity Monthly, we give you meme formats that work perfectly well with royalty free
Why we love it: Paddy Power are always quick to react with pitch-perfect gags whenever there’s breaking news that’s relevant to their audience of sports lovers. In this case, when “porn sounds” were heard in the studio during the BBC’s FA Cup broadcast… What you can learn from it: Reactive content is the Holy Grail of social – but not many brands have the in-house resource (read: team of funny brains with lightning fast typing
Why we love it: Ahead of the England vs USA Football World Cup game, Paddy Power entertained their sports-obsessed audience with a ‘USA vs UK’ poll in their Instagram stories. We love the topicality, the silliness, the interactive element and even the effort they’ve put into the design (where other brands might have stuck to using the platform’s native tools, someone’s clearly opened Canva for this one). What you can learn from it: Experiment with
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
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For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
