Why we love it:
Paddy Power are always quick to react with pitch-perfect gags whenever there’s breaking news that’s relevant to their audience of sports lovers. In this case, when “porn sounds” were heard in the studio during the BBC’s FA Cup broadcast…
What you can learn from it:
Reactive content is the Holy Grail of social – but not many brands have the in-house resource (read: team of funny brains with lightning fast typing fingers) to pull it off. So that aside, notice how this Tweet doesn’t include ANY caption – and the image itself only includes a single word – yet everyone who’s meant to get the joke will. That’s a level of comedy craft efficiency to aspire to.
