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Paddy Power

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Paddy Power – Woke up like this

Why we love it: Paddy Power are total pros when it comes to clashing multiple topical ingredients into a single piece of comedy content. This came the morning after an Arsenal defeat AND at a time when the world was talking about Oscar winner Banshees of Inisherin (which this image is from). What you can learn from it: In Brands Against Mundanity Monthly, we give you meme formats that work perfectly well with royalty free

Paddy Power – Porn Sounds

Why we love it: Paddy Power are always quick to react with pitch-perfect gags whenever there’s breaking news that’s relevant to their audience of sports lovers. In this case, when “porn sounds” were heard in the studio during the BBC’s FA Cup broadcast… What you can learn from it: Reactive content is the Holy Grail of social – but not many brands have the in-house resource (read: team of funny brains with lightning fast typing

Paddy Power - Vote on the poll

Paddy Power – Vote on the poll

Why we love it: Ahead of the England vs USA Football World Cup game, Paddy Power entertained their sports-obsessed audience with a ‘USA vs UK’ poll in their Instagram stories. We love the topicality, the silliness, the interactive element and even the effort they’ve put into the design (where other brands might have stuck to using the platform’s native tools, someone’s clearly opened Canva for this one). What you can learn from it: Experiment with

Paddy Power – Not Sitting On Defence (2020)

Paddy Power know what their customers respond to. So, when a relatable news story can be linked to a dip in a player’s form, well, it’s an open goal as far as easy engagement goes. Harry Maguire has reportedly been arrested for fighting while on holiday in Greece. Lawyers will use footage of his defending against Sevilla to argue that he has no awareness of his surroundings and couldn’t possibly react quick enough to be

Paddy Power – Colm Meaney gets a few things off his chest about England (2020)

Synopsis Paddy Power encourage us to bet with them on the upcoming Cheltenham horse racing festival with this monologue from Irish film and TV star Colm Meaney. Meaney’s light-hearted verbal jabs at the English emphasises the long-standing sporting rivalry between England and Ireland. He chides the English for mocking the Irish (“This is for laughing at the way we say 33”) and co-opting Irish culture (“…for ordering a black and tan in front of us

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