Why we love it:
Paddy Power are total pros when it comes to clashing multiple topical ingredients into a single piece of comedy content. This came the morning after an Arsenal defeat AND at a time when the world was talking about Oscar winner Banshees of Inisherin (which this image is from).
What you can learn from it:
In Brands Against Mundanity Monthly, we give you meme formats that work perfectly well with royalty free images. But you can also experiment with making the same gags using trending pop culture images – just make sure the expression, emotion or sentiment conveyed by the image matches what we’ve suggested in the prompt.