Funny Social Posts
A running teardown of the funniest brand posts on social - what makes each one work, and what you can steal.
The Funniest Brands on Social Media
Our running collection of the funniest brand posts on social media, each with a quick note on why it works and what you can steal from it.
12 August 2025 · 60 min read
Why Some Jokes Sell and Others Just Get a Laugh
A pun is funny and forgettable. A joke that sells is funny and makes people feel understood. Same laugh, completely different result for your business.
1 April 2024 · 2 min read
Dave Harland - Copywriting vs. AI
Why we love it: Copywriter Dave Harland loves poking fun at the self-proclaimed thought leaders and trend-hoppers of LinkedIn. And his audience loves him for doing it. This carousel post is a solid sa
7 July 2023 · 1 min read
Ryanair - From Ariel to Air Travel
Why we love it: In contrast to the other meme from RyanAir we’ve looked at in this issue, this one capitalises on a trending topic (the Little Mermaid remake, and the negative audience response to CGI
7 July 2023 · 1 min read
Doritos - The Sizzle of Summer
Why we love it: Posted on the official first day of summer in the Northern Hemisphere – and during a heatwave in the UK – this couldn’t have been better timed. Combine that topicality with a highly au
7 July 2023 · 1 min read
Yorkshire Tea - Biscuits Tier
Why we love it: If there are two things that are sure to provoke engagement, it’s entertainment… And controversy. Here, Yorkshire Tea combines the two – taking a popular meme format, making it relevan
7 July 2023 · 1 min read
femalequotient - words keep me awake
Why we love it: Not every joke you make needs to be about a topic that’s only relatable to your specific audience. This particular observation is so on the money, that it resonates with pretty much ev
7 July 2023 · 1 min read
Specsavers - Click Here
Why we love it: It’s not often we’ll praise a brand for not telling a joke, let alone policing jokes told by others. But we thoroughly agree with Specsavers on this one. And by delivering this importa
7 July 2023 · 1 min read
runna_coach - Expectations vs. Reality
Why we love it: Runna is a new brand on our radar, thanks to this ‘meme dump’ Instagram carousel timed to coincide with the London marathon. After all, why tell one topical brand-safe joke when you ca
7 July 2023 · 1 min read
Aldi Stores UK - The Art of Brand Beef
Why we love it: Aldi has perfected the art of brand beef on Twitter. The supermarket has previously been on the receiving end of legal action from rival M&S due to… erm… ‘similarities’ between some of
7 July 2023 · 1 min read
alexa99uk - Alexa’s Hidden Talent
Why we love it: This is comedy content creation at its laziest – letting your audience write the jokes for you. Here, Alexa UK have found funny UGC (User Generated Content) out in the wild, that speak
7 July 2023 · 1 min read
LEGO - The Legend of the WFH Friend at 2 PM
Why we love it: In this recurring meme series, LEGO have found a way to showcase their products in the context of genuinely funny content – which has far more chance of going viral than straight-up pr
7 July 2023 · 1 min read
Adam Hunt - From Laughs to Leads
Why we love it: We wrote it! Look closer, see – that’s Adam Hunt from White Label Comedy. (No, not Buzz Lightyear. Above that.) This was our top LinkedIn post for the month, bringing in more than 1.5
7 July 2023 · 1 min read
alexa99uk - The Welsh Way of Saying it All
Why we love it: Weird design choice where they’ve tried to make a pie chart look like an Echo speaker aside… this is a solid, scroll-stopping graph gag that uses the audience’s nationality as the star
6 July 2023 · 1 min read
Lucozade Energy - Cheaper than a flight to Barbados
Why we love it: Alright, so technically it’s an ad – and it’s more of a witty strapline than a joke – but this one successfully stopped our scroll. Why? Because we needed a beat to mentally unpack tha
6 July 2023 · 1 min read
Flexa Careers - RIP 5-day week
Why we love it: It’s not quite a joke – but it is a creative, scrollstopping way of presenting a bold and potentially provocative statement, captioned with an engagement-driving question. Plus – the p
6 July 2023 · 1 min read
Fray Bentos Official - COMPETITION TIME
Why we love it: Giveaways can be a great way to grow your audience on social – but they’re often awkward, eggy and bland. These two from pie brand Fray Bentos completely buck that trend – yes, we’re t
6 July 2023 · 1 min read
Why the Best Content Just Reframes What People Already Know
You do not need a brand-new idea to create valuable content. Reframe a truth your audience already knows, and that jolt of insight is the value they feel.
24 June 2024 · 2 min read
Why Funny Content Sells for Businesses But Not for Comedians
Nobody pays to read a comedian's jokes on social. Yet a business can turn the same funny content into sales. The difference is not the jokes, it is the environment.
6 February 2024 · 2 min read
crocs - the types of dad’s who wear crocs
Why we love it: Posted on Father’s Day, this has clear topical appeal. And while it’s not really a joke – thanks to the lo-fi meme aesthetic and the list of relatable references (i.e. Dad archetypes t
7 July 2023 · 1 min read
mountaindew - When Stock Photos Steal the Show
Why we love it: Stock photos, paired with a brand-safe Relatable Truth, combined with a dash of topicality? That’s kinda our whole thing here at White Label Comedy (at least, it’s one of our whole thi
7 July 2023 · 1 min read
Ryanair - Embracing the Solo Throne
Why we love it: The RyanAir team know that memes highlighting their audience’s Relatable Truths around holidays and flying (in this case an unexpected Small Joy) will always resonate with their audien
7 July 2023 · 1 min read
innocent - Productivity Graph
Why we love it: Innocent Smoothies takes a set of relatable truths based around the realities of work right before a bank holiday – and turns them into a gag-packed timeline that stretches across a ca
7 July 2023 · 1 min read
National Trust - Rare and Fragile
Why we love it: Most brands focus all their energy into their original content – leaving audience interaction to a separate Community Management team who are mostly there to deliver copy-and-paste res
7 July 2023 · 1 min read
jacksflightclub - The Seat Lottery
Why we love it: Jacks Flight Club have paired one of their audience’s Relatable Truths (we’d call it a Small Joy, if you want to get specific) with the oft-used image of Robert Downey Jr looking relie
7 July 2023 · 1 min read
Corporate Rebels - Celebrating an accomplishment
Why we love it: Corporate Rebels consistently drive engagement on LinkedIn with graph gags that speak to their audience’s relatable truths, and here’s another strikingly simple-but-effective example.
7 July 2023 · 1 min read
Nicole Alexandra Michaelis - Copy Meets Design
Why we love it: Here we’ve got another LinkedIn marketer taking advantage of the relative rarity of memes on the platform – once again using the format to present one of her audience’s relatable pains
7 July 2023 · 1 min read
Aldi Stores UK - Emergency Alert Hacked
Why we love it: Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can d
7 July 2023 · 1 min read
Ryanair - Gary is a liar
Why we love it: When we write and edit jokes, we obsess over the ‘leap’ we’re asking an audience to make. If the link between setup and punchline is too straightforward, i.e. only a small leap, there’
7 July 2023 · 1 min read
jacksflightclub - The Epic Battle of Priorities!
Why we love it: The air travel industry has a strong track record when it comes to comedy on social media, spearheaded by RyanAir – so it’s great to see Jacks Flight Club getting in on the action. Thi
7 July 2023 · 1 min read
Razer - I have no money because I spend it all on games
Why we love it: It’s a twist on a popular meme that Razer knows their (extremely online) audience will be familiar with. Usually, both ‘pills’ offered in this meme are labelled with equally attractive
6 July 2023 · 1 min read
Napolina - Overheard in Naples
Why we love it: Napolina haven’t crossed our radar before, but we’re impressed by their recent experiments on social – especially this ‘Overheard in Naples’ series, clearly inspired by the longstandin
6 July 2023 · 1 min read
Fray Bentos Official - Nostalgic Nonsense
Why we love it: Fray Bentos use a topical news story (classic sitcom Fawlty Towers is coming back to our screens) as a jumping off point for a nostalgia-fest that got their audience engaging en-masse.
6 July 2023 · 1 min read
Paddy Power - Woke up like this
Why we love it: Paddy Power are total pros when it comes to clashing multiple topical ingredients into a single piece of comedy content. This came the morning after an Arsenal defeat AND at a time whe
6 July 2023 · 1 min read
Why Clear Jokes Beat Clever Ones on Social
The best-performing social jokes are not the cleverest, they are the clearest. In one real test, swapping a specific reference for a plain word lifted engagement by over 1,000%.
6 May 2024 · 2 min read
The Formula Behind Content People Cannot Help Sharing
Tell people something they already believe, in a way they have never heard, and engagement explodes. That is a relatable truth wrapped in a surprise, and it is the whole formula.
30 August 2023 · 2 min read
icelandfoods - Keeping It Real with Iceland
Why we love it: The execution here isn’t 100% (our joke writers would have a thing or three to say about the flagrant disregard for comedic rhythm). However, in this comparison gag, Iceland manages to
7 July 2023 · 1 min read
Corporate Rebels - Flipping the hiring game
Why we love it: Yes, LinkedIn is a ‘professional’ environment. No, content posted there doesn’t need to be sterile and grammatically flawless. Quite the opposite – when everyone else is posting identi
7 July 2023 · 1 min read
Greggs - Apple Vision Pro
Why we love it: What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods? Absolutely nothing – but it had almost all of Twitter talkin
7 July 2023 · 1 min read
PC Game Pass - Extra mouse buttons
Why we love it: Xbox Game Pass pretends to have added relatable desires as additional functions that can be triggered by this mouse. Three of the desires are genuinely relatable, while the fourth isn’
7 July 2023 · 1 min read
Ryanair - “cha cha cha”
Why we love it: Ryanair are great at jumping on board a trending topic – and spinning it around so that their take on it fits perfectly into the Ryanair world. Here, they’ve taken the meme that arose
7 July 2023 · 1 min read
transempowermentproject - Things trans people say
Why we love it: We love to see our clients getting results! (Especially with the content we’ve created for them.) But even putting our heavy bias aside, at first glance this looks like a gag that only
7 July 2023 · 1 min read
Corporate Rebels - The Ageless Career Revolution
Why we love it: Brands Against Mundanity Monthly subscribers will know – we love a bar chart gag. And this is a fine example from Corporate Rebels on LinkedIn, which uses a simple punchline to make a
7 July 2023 · 1 min read
Ari Murray - Budgeting Gone Wild
Why we love it: Memes are still a relatively rare sight on LinkedIn – which is why, when they’re executed well, they have a strong chance of going viral. (In fact – we recently scored more than 1.5 mi
7 July 2023 · 1 min read
washingtonpost - 7 Myths About Cooking with Salt
Why we love it: It’s not funny, but it is a beautifully executed and informative Instagram carousel, which takes advantage of the fact that the algorithm currently prioritises carousels that use most
7 July 2023 · 1 min read
The Marketing Millennials - 17 Views and a Sigh
Why we love it: Here we see perhaps the silliest form of graph gag in action – the ‘single answer’ pie chart. This one works not just because it subverts our expectation that a pie chart is usually co
7 July 2023 · 1 min read
Dave Harland - COPYFEST
Why we love it: Dave’s done it again – dropping this spoof Glastonbury festival poster packed with copywriters’ relatable truths, on the same day the real Glasto lineup was trending. Oh, and bonus poi
7 July 2023 · 1 min read
Dave Harland - Linkedin Whiners Unite
Why we love it: It’s another tight meta one-liner from The Word Man, Dave Harland. But importantly, it’s not just smart for smart’s sake – there’s a relatable truth at its core. What you can learn fro
6 July 2023 · 1 min read
lego - Marching into Fun
Why we love it: By using a fact about March as a jumping off point, Lego were able to make a joke about their products (and the way their audience enjoys them) that feels timely and justified. What yo
6 July 2023 · 1 min read
Fray Bentos Official - don’t feed the trolls
Why we love it: Fray Bentos have taken something they’re normally criticised for – having tins that some people struggle to get into – and had fun with it. This parody of an airline safety information
6 July 2023 · 1 min read