Founder and Head of Growth, White Label Comedy
Why we love it:
Giveaways can be a great way to grow your audience on social – but they’re often awkward, eggy and bland. These two from pie brand Fray Bentos completely buck that trend – yes, we’re trying to grow an audience, but we’re going to make sure we’re entertaining and engaging while we do it.
What you can learn from it:
If you want people to follow you, it helps to incentivise them in some way. Sometimes that incentive is “because our content is awesome”, other times it’s “because I might give you a dartboard”. In either case – entertainment value wins the day.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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