Fix Your Funnel Before You Make It Funny

If you are running ads and want each pound of spend to work harder, do not start by making the ads funnier. Comedy is the last layer you add, not the first. Look at the whole path instead: the ads, the sales page, the cart, the order bumps and the upsells. There are almost always at least three plainer fixes waiting there, and only one of them will be "add entertainment value".

That order surprises people, because comedy is the thing we are known for. But a joke on top of a leaky funnel just gets you funnier failure. The money is usually in the unglamorous parts first.

Why is comedy the last layer, not the first?

Because humour multiplies attention, and multiplying zero still gives you zero.

Comedy earns the click and makes people stop scrolling, which is worth a lot. But it cannot fix a sales page that buries the offer, a cart that asks for details in the wrong order, or an upsell nobody understands. If the underlying funnel does not convert, a brilliant funny ad simply sends more people to the same dead end, faster. You have paid more for attention and handed it to a page that drops it.

Get the mechanics right and comedy becomes a genuine multiplier, because now every extra click lands somewhere that actually sells. Layer it on too early and you are decorating a room with no floor.

What should you actually audit in your funnel?

Walk the five stages a customer moves through, in order, and be honest at each one.

There are five places to look, and most funnels leak at more than one:

• The ads. Are they stopping the scroll and setting up the right expectation, or promising something the page does not deliver?
• The sales page. Is the offer clear in the first screen, or do people have to dig for what they get and what it costs?
• The cart page. How many steps, how many fields, how much second-guessing between "yes" and "paid"?
• The order bumps. Is there a small, obvious add-on at the moment of purchase, or are you leaving that money on the table?
• The upsells. After someone buys, are you offering the natural next thing, or ending the conversation at the worst possible moment to end it?

Notice that only the first of those is really about the ad creative. The other four are quiet, structural, and usually cheaper to fix than they are to ignore.

How do you find three needle-movers?

Get an outside pair of eyes on all five stages at once, then rank the fixes by effort against payoff.

When you are inside your own funnel every day, you stop seeing it. You know where everything is, so you cannot feel the friction a first-time visitor feels. Someone looking at the whole thing cold can usually spot three ways to move the needle in an afternoon: a headline that finally states the offer, an order bump you never added, a checkout step you can delete.

Rank those by how little work they take against how much they return. The best first fix is nearly always something small and structural, not a full rebuild. And only once those are done is it worth asking the more fun question: where would comedy make this already-working funnel work even harder?

Work with us

If you are running ads right now and want more out of every pound, the fastest win is often the fix you are too close to see. We will look at your ads, your sales page, your cart and your upsells, and come back with concrete ways to move the needle, most of which have nothing to do with jokes.

That is exactly the work we do. If you want a set of fresh eyes on the whole funnel before you spend another penny on creative, work with us and let us show you where the money is hiding.