Adam Hunt
Founder and Head of Growth, White Label Comedy
Founder and Head of Growth, White Label Comedy
Why we love it:
Fray Bentos use a topical news story (classic sitcom Fawlty Towers is coming back to our screens) as a jumping off point for a nostalgia-fest that got their audience engaging en-masse.
What you can learn from it:
You don’t need to emulate the biting satire of a panel show, or the aggressive “jokes” of RyanAir, to add topicality to your content. There are loads of light-touch ways to turn those watercooler topics into something brand-relevant (and brand-safe) instead.
Written by
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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