Founder and Head of Growth, White Label Comedy
Why we love it:
Runna is a new brand on our radar, thanks to this ‘meme dump’ Instagram carousel timed to coincide with the London marathon. After all, why tell one topical brand-safe joke when you can tell five?
What you can learn from it:
The algorithm favours carousel posts at the moment – so you’ll likely get more engagement on posts in this format than videos or single images. But it can be hard to know how to fill them out. Well – Brands Against Mundanity Monthly helps you write an endless stream of jokes, so try grouping them into ‘sets’ (i.e. 3+ jokes that feel like they play in a similar territory, either in terms
of topicality or your audience’s relatable truths) and posting them together.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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