Fray Bentos Official – don’t feed the trolls
Founder and Head of Growth, White Label Comedy
Why we love it:
Fray Bentos have taken something they’re normally criticised for – having tins that some people struggle to get into – and had fun with it. This parody of an airline safety information card teaching us how not to open our tins landed safely at its destination.
What you can learn from it:
They say “don’t feed the trolls” – but sometimes it’s the best thing to do. If there’s one thing everyone already believes about your brand or business – don’t bury your head in the sand, instead lean into it, and you might find the audience leans in with you.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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