Lucozade Energy – Cheaper than a flight to Barbados
Founder and Head of Growth, White Label Comedy
Why we love it:
Alright, so technically it’s an ad – and it’s more of a witty strapline than a joke – but this one successfully stopped our scroll. Why? Because we needed a beat to mentally unpack that strapline: “Cheaper than a flight to Barbados”. It’s undeniably true, it tapped into a pain we felt in the moment (“I’m in cold, wet England and I wish I was on holiday”) and the connotation is that, like a Barbados holiday, this drink will rejuvenate us.
What you can learn from it:
Adverts and social posts don’t have to list your products’ features, or even their benefits. You’re much more likely to catch your ideal customers’ attention if you surprise them with a joke – then let their curiosity lead them to learn more about the specifics of your product.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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