Founder and Head of Growth, White Label Comedy
Why we love it:
This is comedy content creation at its laziest – letting your audience write the jokes for you. Here, Alexa UK have found funny UGC (User Generated Content) out in the wild, that speaks to one of their audience’s Relatable Truths (“My kids interact with Alexa in unexpected ways”). All that remained was to give it the minimumeffort ‘screenshot on a branded background’ treatment, and they had a solid post that ended up outperforming many of their original gags.
What you can learn from it:
If you’re fortunate enough to have customers who post about your products or services, you should absolutely be re-sharing that content. Whether it includes comedy or not, social proof like this is worth its weight in gold when it comes to turning your social media audience into paying customers.
And if you’re not yet rolling in tweets about your products? Gather social proof from other places (reviews, testimonials, thank you emails from happy customers), turn it into quick-and-easy social content in a similar style to this example, ideally add a layer of humour to the creative or the post copy, and get sharing.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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