Founder and Head of Growth, White Label Comedy
Why we love it:
Not every joke you make needs to be about a topic that’s only relatable to your specific audience.
This particular observation is so on the money, that it resonates with pretty much everyone (I haven’t used Microsoft Word for over a decade – and it still sent a shiver down my spine).
What you can learn from it:
Jokes that anyone would find funny should be used sparingly – after all, your aim with content like this is to show your specific audience that you understand them and their world.
But sometimes you land upon an observation or a relatable truth that’s so deliciously on the money – you can’t resist.
And when that happens – just roll with it.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
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