The Marketing Millennials – 17 Views and a Sigh
Founder and Head of Growth, White Label Comedy
Why we love it:
Here we see perhaps the silliest form of graph gag in action – the ‘single answer’ pie chart. This one works not just because it subverts our expectation that a pie chart is usually composed of multiple segments, but also because it expresses a Relatable Pain that clearly resonates with the Marketing Millennials’ audience: “I spend hours on content, only for it to flop.” Ironically, we imagine this post took minutes to create, at most…
What you can learn from it:
Graph gags go down a storm on LinkedIn, where audiences are used to seeing visualisations of data – meaning there’s a readymade expectation for you to subvert when your data turns out to be a joke. You can use the graph gag formats you get in Brands Against Mundanity Monthly, as well as experiment with silly, ‘single answer’ pie chart gags like this.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
Work with us
