Founder and Head of Growth, White Label Comedy
Why we love it:
Jacks Flight Club have paired one of their audience’s Relatable Truths (we’d call it a Small Joy, if you want to get specific) with the oft-used image of Robert Downey Jr looking relieved. It’s not complicated. At all. And yet it’s highly effective.
What you can learn from it:
The reason this one flew *ahem* is that 12,000 people strongly related to having had (or wishing they could have) the feeling communicated by the meme. It’s easy to get swept up in the fun of creating funny content, but every time you make a meme, ask yourself:
What am I communicating here? Is the message of this joke so strongly relatable that thousands of people would respond “yes, that’s so true”?
If your answers are “I don’t know” and “probably not”, your meme probably isn’t as funny as you think it is.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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