Founder and Head of Growth, White Label Comedy
Why we love it:
By using a fact about March as a jumping off point, Lego were able to make a joke about their products (and the way their audience enjoys them) that feels timely and justified.
What you can learn from it:
Brands Against Mundanity Monthly is full of joke formats like this – so keep using them! Once you’ve got the hang of each template, try putting your own spin on it (perhaps by swapping out part of the punchline for an image, like Lego did here). You might end up with a totally new joke that you prefer – or even two versions different enough that you can post both.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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