washingtonpost – 7 Myths About Cooking with Salt
Founder and Head of Growth, White Label Comedy
Why we love it:
It’s not funny, but it is a beautifully executed and informative Instagram carousel, which takes advantage of the fact that the algorithm currently prioritises carousels that use most or all of the available slides (to a maximum of ten). For this reason, it’s a format we’d like to see more brands experimenting with – especially if they can combine information with entertainment.
What you can learn from it:
Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can dispel those with succinct, single slide ‘lessons’. In other words, present the facts that combat your audience’s potential misconceptions.
Combine a couple of these with relevant jokes from BAMM (e.g. a meme after every myth), and all of a sudden you’ll have yourself a 10-slide carousel post that not only puts you in the algorithm’s good books – but also actively moves your audience close to buying from you.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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