Razer – I have no money because I spend it all on games
Founder and Head of Growth, White Label Comedy
Why we love it:
It’s a twist on a popular meme that Razer knows their (extremely online) audience will be familiar with. Usually, both ‘pills’ offered in this meme are labelled with equally attractive options – but here, one of them is a relatable pain that this audience are happy to acknowledge (“I have no money because I spend it all on games”).
What you can learn from it:
Subverting an established meme is a great wayto show your audience that not only do you understand them and their relatable truths – you’re also an expert in the memes they know and love. Just make sure you definitely know the ‘rules’ of your chosen meme before you intentionally break them! If in doubt, do your homework on the Meming Wiki.
(Or, you know, just stick to the rock solid, ready-topost memes you get in your BAMM subscription.)
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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