Founder and Head of Growth, White Label Comedy
Why we love it:
Xbox Game Pass pretends to have added relatable desires as additional functions that can be triggered by this mouse.
Three of the desires are genuinely relatable, while the fourth isn’t relatable, but is deliciously surreal (which makes it the perfect ending to the list).
What you can learn from it:
The positive relatable truths (desires, small joys, daily delights) can often be harder to make jokes about – because those jokes are almost always less funny than ones based on the negative relatable truths (fears and pains).
But a post that assigns fun, funny functionality to an existing well-known product is a great opportunity to prove that rule of thumb wrong.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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