Founder and Head of Growth, White Label Comedy
Why we love it:
Napolina haven’t crossed our radar before, but we’re impressed by their recent experiments on social – especially this ‘Overheard in Naples’ series, clearly inspired by the longstanding Instagram accounts @OverheardLa, @OverheardNewYork and their many spin-offs.
What you can learn from it:
For every style of joke you enjoy, there’s nearly ALWAYS a way to craft a brand-safe version that’s relatable for your audience. Of course, your BAMM templates and this Swipe File do the hard work for you. But try to take a mental note of other jokes you could mimic, when you spot them in the wild – whether they’re from a meme account, a comedian, a TV show, or your pal down the pub. It’s all valid inspiration.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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