transempowermentproject – Things trans people say
Founder and Head of Growth, White Label Comedy
Why we love it:
We love to see our clients getting results! (Especially with the content we’ve created for them.) But even putting our heavy bias aside, at first glance this looks like a gag that only an A-List comedy writer could come up with.
And yet…
What you can learn from it:
Firstly, you’ll often get templates for “quote”-type jokes in brands Against Mundanity. But we’ll let you into the secret of creating one like this from scratch…
All you need to do is identify a recurring character in your audience’s life (could be themselves). Now write something evocative they might say. Aim for a statement that heavily implies one meaning – but has the potential to be misunderstood or actually mean something else. Then, in the quote attribution, give the surprising alternative context / meaning of the quote. That’s your punchline.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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