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Greggs – Apple Vision Pro

Why we love it: What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods? Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’

Yorkshire Tea – Biscuits Tier

Why we love it: If there are two things that are sure to provoke engagement, it’s entertainment… And controversy. Here, Yorkshire Tea combines the two – taking a popular meme format, making it relevant to the world of their audience (who are all about tea, biscuits and cosy, rural British life) and encouraging “arguments” in the comments. Of course, we’re hardly talking politics or religion here – so nobody is going to genuinely argue or

PC Game Pass – Extra mouse buttons

Why we love it: Xbox Game Pass pretends to have added relatable desires as additional functions that can be triggered by this mouse. Three of the desires are genuinely relatable, while the fourth isn’t relatable, but is deliciously surreal (which makes it the perfect ending to the list). What you can learn from it: The positive relatable truths (desires, small joys, daily delights) can often be harder to make jokes about – because those jokes

National Trust – Rare and Fragile

Why we love it: Most brands focus all their energy into their original content – leaving audience interaction to a separate Community Management team who are mostly there to deliver copy-and-paste responses to questions and complaints. The National Trust, though, have given their team much more freedom: allowing them to go all out when engaging with their audience. By applying the “Yes And” improv principle they’ve taken a funny post from a fan (pretending the

Ryanair – “cha cha cha”

Why we love it: Ryanair are great at jumping on board a trending topic – and spinning it around so that their take on it fits perfectly into the Ryanair world. Here, they’ve taken the meme that arose from Finland’s Eurovision entry (“cha cha cha”) and connected the dots between the lyrics, and a relatable pain (something Ryanair’s audience love to hate). What you can learn from it: With the right treatment, you can make

Specsavers – Click Here

Why we love it: It’s not often we’ll praise a brand for not telling a joke, let alone policing jokes told by others. But we thoroughly agree with Specsavers on this one. And by delivering this important message in a fun, meta way, they got a spike in engagement that meant it reached more people. What you can learn from it: Whenever you write a joke, take a beat to interrogate and safety check it.

Aldi Stores UK – The Art of Brand Beef

Why we love it: Aldi has perfected the art of brand beef on Twitter. The supermarket has previously been on the receiving end of legal action from rival M&S due to… erm… ‘similarities’ between some of their products – but rather than hide this skeleton in their closet, Aldi mines it for comedy content on social. (A strategy that we fully condone here at White Label Comedy, and recently embraced on behalf of our client,

Aldi Stores UK – Emergency Alert Hacked

Why we love it: Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can dispel those with succinct, single slide ‘lessons’. In other words, present the facts that combat your audience’s potential misconceptions. Combine a couple of these with relevant jokes from BAMM (e.g. a meme after every myth), and all of a sudden

Razer – I have no money because I spend it all on games

Why we love it: It’s a twist on a popular meme that Razer knows their (extremely online) audience will be familiar with. Usually, both ‘pills’ offered in this meme are labelled with equally attractive options – but here, one of them is a relatable pain that this audience are happy to acknowledge (“I have no money because I spend it all on games”). What you can learn from it: Subverting an established meme is a

Paddy Power – Woke up like this

Why we love it: Paddy Power are total pros when it comes to clashing multiple topical ingredients into a single piece of comedy content. This came the morning after an Arsenal defeat AND at a time when the world was talking about Oscar winner Banshees of Inisherin (which this image is from). What you can learn from it: In Brands Against Mundanity Monthly, we give you meme formats that work perfectly well with royalty free

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