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Aldi Stores UK – The Art of Brand Beef

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Why we love it:

Aldi has perfected the art of brand beef on Twitter. The supermarket has previously been on the receiving end of legal action from rival M&S due to… erm… ‘similarities’ between some of their products – but rather than hide this skeleton in their closet, Aldi mines it for comedy content on social. (A strategy that we fully condone here at White Label Comedy, and recently embraced on behalf of our client, Fray Bentos.)

Here, Aldi saw the perfect opportunity to have a direct pop at M&S – and they enjoyed a massive spike in engagement.

What you can learn from it:

Much like the other Aldi post in this month’s Swipe File, this just goes to show the importance of actively spending time on the social platforms, following industry news, and honing your brandsafe comedy chops – so that when an opportunity arises, you know exactly how to react.

But beyond that, here’s a more philosophical point to ponder… What if, instead of hiding your brand’s flaws, you owned up to them – and even joked about them? Done right, you might just find it makes you more attractive to your potential customers.


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ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.