The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: The execution here isn’t 100% (our joke writers would have a thing or three to say about the flagrant disregard for comedic rhythm). However, in this comparison gag, Iceland manages to poke fun at rival supermarkets and those who shop at them in a brand-safe way. In doing so, they not only position themselves as the go – to supermarket for shoppers who want to “keep it real” (not to mention
Why we love it: What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods? Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’
Why we love it: Aldi has perfected the art of brand beef on Twitter. The supermarket has previously been on the receiving end of legal action from rival M&S due to… erm… ‘similarities’ between some of their products – but rather than hide this skeleton in their closet, Aldi mines it for comedy content on social. (A strategy that we fully condone here at White Label Comedy, and recently embraced on behalf of our client,
Why we love it: Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can dispel those with succinct, single slide ‘lessons’. In other words, present the facts that combat your audience’s potential misconceptions. Combine a couple of these with relevant jokes from BAMM (e.g. a meme after every myth), and all of a sudden
Synopsis The professional sports trophy model who models the tops of trophies explains on a tough work day Boston Pizza is the perfect food while working. Review It’s a brilliant ad that played during the World series mostly on the sports channel and unique and clever idea really works for the brand. Entry Submitted By Duff MacDonald
McDonald’s could have just put out an ‘ordinary tweet’ stating that the McRib was back in a couple of weeks. But they did this instead and got over 150K interactions! it’s always “when is the McRib coming back” and never “how are you doing person who runs the McDonald’s account” — McDonald’s (@McDonalds) October 23, 2020
Wondering how far you can push the double-entendres? Pop Tarts seem to have it about right – if the interaction to this tweet is anything to go by! As long as you know your audience, then you can manage the risk and reap the rewards. I like my tarts where I like my money. Right in my fanny pic.twitter.com/3WRYfFvyXO — Pop-Tarts (@PopTartsUS) February 1, 2019
If it’s brand interaction you’re after, then Aldi probably sell it in the middle aisle! This ‘party’ ran and ran – three weeks and thousands more tweets and replies later, they had interacted with the whole marketplace – and shown how much more fun they are than the best of the rest. Hey @Tesco, @asda, @LidlGB, @Sainsburys, @Waitrose, @IcelandFoods @MarksAndSpencer and @Morrisons. What you doing later? Fancy coming to our #Aldi30thBirthdayParty? — Aldi Stores UK
Synopsis ITV have brought back their ‘Eat Them To Defeat Them’ campaign, which is aimed at kids to get them to eat more veg. The campaign will feature six 10 second ads, all of which will have an item of wayward veg that a child has to bravely eat in order to defeat it. One ad shows a carrot knocking over a glass of milk, while another shows peas becoming unruly and trying to escape
watch the Ad over on Ads Of The World: https://www.adsoftheworld.com/media/film/bakers_delight_papergirl Synopsis Someone’s causing chaos in the neighbourhood and the cops are asking questions. Who could be responsible? Why, it’s the newspaper delivery girl who has developed super-strength because she’s been eating Bakers Delight protein bread. It’s not a bad idea at all, and it’s SO nearly funny… Review Some funny ads nail the comedy and forget to advertise the product. Some are all ad, not
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
