This Is Accelerating

Here is a bit of a throwback. Do you remember the exact moment you started rolling your eyes at corporate messaging during the pandemic?

For me, it was somewhere around the 47th email that started with "In these unprecedented times..."

(Apparently, every company on Earth hired the same copywriter who only knew one way to acknowledge that the world had gone completely sideways.)

Every single brand used the same formula

But the real breaking point came with those TV commercials. You know the ones I am talking about.

Slow piano music. Black and white footage of empty streets. A gentle voiceover explaining how [Insert Massive Corporation Here] was "here for you" during these "challenging times." Cut to the same stock footage of people wearing masks, looking thoughtfully out of windows, and somehow finding hope in their morning coffee.

Every. Single. Brand. Used. The. Same. Formula. It was like watching 500 different companies read from the exact same script. (Which, let us be honest, they probably did.)

And somewhere around month three of lockdown, something shifted in all of us.

We all developed Corporate BS Radar

We developed what I like to call Corporate BS Radar. An almost supernatural ability to detect when a brand was just going through the motions versus actually giving a damn.

That radar did not disappear when the world reopened. If anything, it got stronger. Now people can spot inauthentic messaging from three time zones away. They can tell when you are just checking boxes instead of actually connecting. (It is like a superpower, but for detecting marketing mediocrity.)

And here is where it gets really interesting. Just as audiences became more sensitive to fake messaging, AI made it easier than ever to create more fake messaging.

Now anyone can generate perfectly grammatical, completely soulless content in seconds. (ChatGPT writes better corporate speak than most corporate speakers, which is both impressive and terrifying.)

The result? We are drowning in content that is technically correct but emotionally vacant. Professional-sounding posts that could have been written by anyone, for any business, in any industry. Content so generic it makes those "unprecedented times" emails look personal by comparison.

Being entertaining is now proof of life

Here is the opportunity hiding in this mess. In a world flooded with AI-generated mediocrity, being genuinely entertaining is not just nice to have anymore. It is proof of life.

When someone laughs at your content, they are not just engaging with information. They are connecting with the human intelligence behind it. (Even if that intelligence happens to be working with a very smart AI assistant.)

The irony is beautiful. The best way to stand out in an AI-saturated world is to use AI that actually has personality, and more importantly, brings out yours. While everyone else is using AI to sound more corporate, you can use it to sound more human.

Meet Brian

That is exactly why we built Brian, our AI Comedy Marketing Assistant, the way we did.

Brian does not just generate more content to add to the pile. He helps you create content that cuts through the noise by being genuinely entertaining. Not because AI cannot be funny (Brian proves it can), but because most people are using AI to create the same boring, "professional" content audiences are already sick of.

Try Brian and prove there is still a human behind your brand.

P.S. Unlike those pandemic commercials, Brian does not require slow piano music, stock footage of empty streets, or pretending that buying your product is somehow an act of community solidarity.