The Mini VSL That Can Nearly Double Your Sales

What is a Mini VSL, and does adding video to a sales page actually work?

A Mini VSL is a short, structured sales video, usually just a few minutes long, that helps the people who need what you sell quickly understand that they need it. Adding video to a sales page can lift conversions by up to 86% (Eyeview Digital, from real landing page data), so a good Mini VSL can nearly double the readers who decide to buy.

Where does the 86% come from?

That is not our stat. It is from a study by Eyeview Digital, based on real landing page data. And it matters, because if you are selling anything online right now and your sales page is not converting, adding a video that helps your ideal customer get their head around what you are selling can nearly double the number of readers who say "fine, I'll give it a go".

Twice the buyers. Twice the revenue. Twice as much data flowing into the rest of your funnel too, so you can optimise everything twice as fast and get to the point where the whole thing prints money in half the time.

So why is your sales page still video-free?

You probably already know all of this. Yet I would bet your sales page has no video on it. And I think I know why.

It is honestly not your fault. You hear people talk about VSL this and VSL that, and you assume you need to script and shoot some 40-minute monstrosity that manipulates a stranger into buying something they do not want and do not need.

That does not just sound like far too much work. It feels icky too.

The kind of video you actually need

The good news is that is not the kind of video worth making.

What you need instead is a Mini VSL. A short, structured video that helps the people who need what you are selling work out whether they actually need it. Just a few minutes long. Informative. Engaging. Persuasive to the right people, and of precisely zero interest to the wrong ones, which is exactly as it should be.

It is not a documentary and it is not a stand-up set. It is your most persuasive points, in the right order, delivered in a couple of minutes to people who were never going to read your whole page.

Meet Brian

The part that makes a Mini VSL land is the entertainment layered on top of solid messaging, and that is exactly what Brian, our AI Comedy Marketing Machine, is built for.

Brian helps you turn your sales message into content people actually want to watch, using the same proven comedy frameworks our own writers use, so your video keeps attention instead of losing it in the first five seconds.

Take Brian for a spin and give your sales page the kind of video that earns the click, not the yawn.