Founder and Head of Growth, White Label Comedy
I was talking to my dad last week about a road trip we took when I was about 12.
We were driving to some family reunion in the middle of nowhere, armed with nothing but a crumpled paper map and my dad's unshakeable confidence that he "knew a shortcut."
Three hours later, we were parked on the side of some random country road while my dad held the map at various angles, trying to figure out if we were supposed to turn left at the church or the other church. (Apparently, rural areas have a lot of churches.)
Nobody argues about shortcuts anymore
My mum kept suggesting we stop and ask for directions. My dad kept insisting he "almost had it figured out." We eventually made it to the reunion, about four hours late and with a story that still gets told at family gatherings.
Fast forward to today, and the idea of getting lost seems almost quaint. You punch an address into your phone, and it tells you exactly where to go. Turn by turn. Real-time traffic updates. Even warns you about speed cameras.
Nobody argues about shortcuts anymore. Nobody studies maps for 20 minutes before leaving the house. You just... go.
And here is the thing. It is not because people got better at navigation. It is because someone built a system that made navigation foolproof.
Most business owners are still using paper maps
That is exactly what is happening with using comedy in marketing right now.
Most business owners are still trying to navigate with paper maps. They know comedy works, they can see other brands doing it successfully, but they are stuck trying to figure out the route themselves.
"Should I turn left at the relatable observation or right at the self-deprecating joke?"
"How do I get from this funny opening to actually selling something without it feeling awkward?"
"What if I take a wrong turn and end up looking unprofessional?"
So they either do not try at all, or they wing it and end up lost in the middle of nowhere, wondering how a simple social media post turned into a three-hour ordeal that still does not make sense.
Comedy marketing is a system, not a talent
Here is what I have learned after years of helping businesses with this. Comedy marketing is not about being naturally funny, any more than using GPS is about being naturally good with directions.
It is about having a system that tells you exactly where to go, step by step.
That is exactly what Brian does. He is like having GPS for comedy marketing. You do not need to figure out the route yourself. You do not need to study the map for hours. You just tell Brian where you want to go (more engagement, more leads, more sales), and he gives you turn-by-turn directions.
Start with this relatable truth. Add this type of humour here. Connect it to your business like this. End with this call to action. No guesswork. No getting lost halfway through.
Meet Brian
Brian is our AI Comedy Marketing Assistant, and he does one job brilliantly: he gives you clear directions that get you where you want to go.
No more holding the map at various angles hoping the route reveals itself. Just tell him the destination and follow the turns.
Try Brian and stop getting lost in your comedy marketing.
P.S. Much more reliable than asking your dad for directions, and significantly less likely to result in family arguments.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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