Will This Go Viral? (And Other Questions That Make Me Twitch)

I was on a strategy call last month when a client asked me the question that every marketer secretly dreads.

"So... will this campaign go viral?"

I paused, trying to work out how to explain that asking if something will go viral is like asking if a specific raindrop will cause a flood.

Viral is a lottery ticket, not a strategy

It is not that it is impossible. It is just that there are about 47 million variables completely outside anyone's control.

The algorithm's mood that day. Whether someone influential happens to be scrolling at the exact moment your post goes live. If your content accidentally taps into some cultural moment you did not even know was happening.

Even Mr Beast, literally the king of viral content, has videos that get 100 million views sitting right next to ones that "only" get 10 million. Same creator, same production value, same strategy. The difference? Nobody knows.

That is the thing about viral content. It is basically a lottery ticket with better odds but no guaranteed winners.

The right question to ask instead

Here is what I told my client, and what I wish more business owners understood.

Asking "will this go viral?" is the wrong question entirely. The right question is: "will this make someone who sees it want to see more of my content?"

Because while you cannot control whether something goes viral, you absolutely can control whether it builds a loyal audience that keeps coming back.

And here is the beautiful irony. The businesses that focus on creating consistently engaging content, instead of chasing viral moments, are the ones that actually end up going viral more often.

Why? Because they have built an audience that genuinely loves their content. And when your audience loves something, they share it. And when they share it, the algorithm notices. And when the algorithm notices, well, that is when the magic happens.

But my business is boring

This brings us back to the same challenge I hear from business owners all the time. "This sounds great in theory, but how do I create content people actually want to engage with when I am selling [insert seemingly boring business here]?"

The answer is not trying to make your product viral-worthy. It is about finding the relatable moments in your customers' world that make them think, "finally, someone gets it."

Whether you are an accountant, a plumber, or selling enterprise software, your customers all have shared frustrations, embarrassing moments, and "why is this so complicated?" experiences.

When you acknowledge these moments with humour, something powerful happens. People do not just engage with your content. They start looking forward to it.

Meet Brian

That is exactly what Brian, our AI Comedy Marketing Assistant, helps you do.

He does not promise viral content, because nobody can. But he does help you create content that builds a genuine connection with your audience. The kind of connection that turns casual viewers into loyal followers, and loyal followers into customers who actually buy from you.

Try Brian and start building an audience that loves your content.

P.S. No viral guarantees included, but significantly better odds than playing the actual lottery.